In this first video you will learn how to take your first steps with the help of our BigBuy specialists.

Inicial settings, legal information, synchronization, languages, prices, design… learn all of these and more in this video.

Political and legal information

In this lesson you will learn how to fill the legal information of your 360 store. 

Your legal information will be empty, so you will need to fill it with the help of this video.

Products and collections

In this lesson you will learn how to synchronize products and orders automatically with the help of our Multi-Channel Integration Platform (MIP).

Welcome to the Multi-Channel Integration Platform, which we use to call MIP.

Customize products

You will learn how to modify and customize the products from your store by:

– modifying categories

– changing texts and images

– hiding products that are out of stock

Customize the products from your store as you want with this lesson.

Appendix

How to create tags in Shopify

Tags are very useful for grouping, organising, or filtering products within the store.

In this Appendix, we are going to see how to create the tags correctly so that the Multi-Channel (MIP) does not overwrite them during updates.

1. What tags are for in Shopify

Although customers will not be able to see the tags, they are very useful, since the search function of the Shopify online store uses them to classify the products and also to organise the search results.

You can use these tags to group products and perform collective actions on them. For example, you can add the Summer tag to all products related to this topic, even though they are not part of the same category in our catalogue.

Important: BigBuy also uses these tags for the proper functioning of the store filters, so it is very important to observe the tags created by BigBuy and not delete them.

2. How to create tags

If you want to create tags for products in Shopify, go to Products and select one to open its details.

In the Tags section, enter the name of the tag you want. Note that, for synchronisation with Bigbuy to work properly and for the system to respect the tags in the updates without deleting them, they must be created in the following format: :Mother’s Day.

Important: You must include a colon before the name of the tag. If you do not create them in this format, it is very likely that our system will not observe them and will delete them in the updates.

3. How to view products by tag

To see all the products associated with a tag that we have created we must do it in a url with the following format:

If instead of having created a tag within a collection, we have created it generically for the entire store – that is, if we have given tags to products from different collections . To see all the associated products, we must do it with a URL in the following format:

Examples:

If you need more information about other Shopify features that help get the most out of tags, we invite you to read the article Create and use tags in Shopify.

Languages

This is an optional step that you can skip if you are not interested in having a multilingual store.

If you are just launching your business, we recommend configuring only one language in your store.

In this video we will show you how to modify and add a new language.

Product prices (part 1)

You will learn how to manage product prices, create pricing strategies and rules.

Product prices (part 2)

In this lesson we will show you 3 other essential configurations related to product prices.

Strikethrough prices, currencies and payment methods.

Shipping

You will learn how to synchronize and automate shipping costs with the help of the MIP. 

We present you the BigBuy Dropshipping Carriers App.

If it is not activated and you meet the requirements, you should contact Shopify and ask them to enable this option in your online store as outlined in their documentation.

Appendix: Free Shipping

In this appendix we will explain one of the most effective sales strategies for online stores: free shipping.

The free shipping strategy makes customers more willing to buy a product.

Manage orders

The majority of orders will be managed automatically.

Why are the orders in my Shopify store not transferring to the Multi-Channel Integration Platform?

If you have noticed that the orders you are getting in your Shopify store are not transferring to the Multi-Channel Integration Platform it may be due to one of the following characteristics of the order:

The order has been archived

The order has been fulfilled

The payment has been authorised but has not been received

Next, we will explain in detail all the reasons that may be causing your orders not to be processed correctly.

1. Archived order

To find out if an order has been archived, when you go into an order from the Shopify panel, a tag appears at the top which states it is “Archived”.

Deactivate the archive orders option

To deactivate this option, from your control panel in Shopify, click on Settings > Payment.

Go to the Processing orders section.

Then, in the After payment has been made for an order section, deactivate the Automatically archive the order option and click on Save.

When this option is deactivated, if you want to archive orders once they have been delivered, you must do so manually.

How to unarchive and archived order

To remove an order from Archived status, click on Orders from the menu on the left and go to the order that you want to unarchive.

Click on the order you want to unarchive and then click on More actions > Unarchive, as shown in the picture. Once the order is saved in this status, the order will automatically be transferred to the Multi-Channel Integration Platform.

2. Fulfilled order

To find out if an order is has a Fulfilled status, a tag will appear in the order that will say Fulfilled.

Our system never uses this status, it always leaves it as open until it is completed.

How do you remove the Fulfilled status from an order?

Go to the orders, click on the box to the left of the order that you want to change (1). Click on the three dots on the right (2) and select Mark as unfulfilled (3)

After a short while, usually around 30 minutes, the order will pass to the Multi-Channel Integration Platform.

How do you deactivate the automatic fulfilment of orders?

Within the Settings > Checkout menu, keep the options as they are displayed in the image so that the orders are not fulfilled or archived automatically.

Firstly, select the option “Don’t fulfill any of the order’s line items automatically”. And secondly, the option “Automatically archive the order” should be left unselected.

3. Authorised payment

By default, payments made by credit card and those made using additional forms of payment are captured automatically. However, if the store is configured to capture manual payments, or if you wish to capture payments in advance for established orders in order fulfilment, you need to carry out an additional task to ensure the payment is received.

Orders in a Shopify store should have the Paid status that appears with a grey background as in the picture below.

When an order has an Authorised payment, but this is not captured, you need to select the order (1) and click on the Capture payment button so that the Multi-Channel Integration Platform can process it.

If you want to automatically authorise and capture the payments of all the orders so that you don’t have to capture them manually, 

If you want to know whether your store is configured to automatically or manually capture payments, see the Shopify guide Capturing Payments. For more information about the options and configuration of payment capture, see the guide Authorising and Capturing Payments.

How to refund an order on a Shopify online store

If you are selling on Shopify, at some point and for whatever reason, you will need to make a refund to a customer. Below, in this article, we show you how to do this. 

To mark an order as refunded, follow the steps below. 

1. In the Shopify backoffice, go to the order that you want to refund and click on Refund

2. To proceed with the refund, follow these steps: 

Select the units to be refunded

Unmark the checkbox for the option Replace item

This is very important, because if you leave it checked it may lead to conflicts of available stock on the Multi-Channel Integration Platform. A lack of stock may occur from having already sold that item.

Enter the value of the shipment that you want to refund to the customer

If you wish, note the reason for the refund

You can now carry out the refund. Mark the corresponding box if you want to send a notification to the customer.

Customize your store

With this last lesson you will be able to design and customize your store so it’s personalized as you wish. 

La entrada BIGBUY ACADEMY | Shopify Store Control aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In this first video you will learn how to take your first steps with the help of our BigBuy specialists.

Synchronization, prices, shipping… learn all of these and more in this video.

Products and collections

In this lesson you will learn how to synchronize products and orders automatically with the help of our Multi-Channel Integration Platform (MIP).

Welcome to the Multi-Channel Integration Platform, which we use to call MIP.

Customize products

You will learn how to modify and customize the products from your store by:

– modifying categories

– changing texts and images

– hiding products that are out of stock 

Customize the products from your store as you want with this lesson.

Appendix

How to create tags in Shopify

Tags are very useful for grouping, organising, or filtering products within the store.

In this Appendix, we are going to see how to create the tags correctly so that the Multi-Channel (MIP) does not overwrite them during updates.

1. What tags are for in Shopify

Although customers will not be able to see the tags, they are very useful, since the search function of the Shopify online store uses them to classify the products and also to organise the search results.

You can use these tags to group products and perform collective actions on them. For example, you can add the Summer tag to all products related to this topic, even though they are not part of the same category in our catalogue.

Important: BigBuy also uses these tags for the proper functioning of the store filters, so it is very important to observe the tags created by BigBuy and not delete them.

2. How to create tags

If you want to create tags for products in Shopify, go to Products and select one to open its details.

In the Tags section, enter the name of the tag you want. Note that, for synchronisation with Bigbuy to work properly and for the system to respect the tags in the updates without deleting them, they must be created in the following format: :Mother’s Day.

Important: You must include a colon before the name of the tag. If you do not create them in this format, it is very likely that our system will not observe them and will delete them in the updates.

3. How to view products by tag

To see all the products associated with a tag that we have created we must do it in a url with the following format:

If instead of having created a tag within a collection, we have created it generically for the entire store – that is, if we have given tags to products from different collections . To see all the associated products, we must do it with a URL in the following format:

Examples:

If you need more information about other Shopify features that help get the most out of tags, we invite you to read the article Create and use tags in Shopify.

Languages

This is an optional step that you can skip if you are not interested in having a multilingual store.

If you are just launching your business, we recommend configuring only one language in your store.

In this video we will show you how to modify and add a new language.

Product prices (part 1)

You will learn how to manage product prices, create pricing strategies and rules.

Product prices (part 2)

In this lesson we will show you 3 other essential configurations related to product prices.

Strikethrough prices, currencies and payment methods.

Shipping

You will learn how to synchronize and automate shipping costs with the help of the MIP. 

We present you the BigBuy Dropshipping Carriers App.

If it is not activated and you meet the requirements, you should contact Shopify and ask them to enable this option in your online store as outlined in their documentation.

Appendix: Free Shipping

In this appendix we will explain one of the most effective sales strategies for online stores: free shipping.

The free shipping strategy makes customers more willing to buy a product.

Manage orders

The majority of orders will be managed automatically.

Why are the orders in my Shopify store not transferring to the Multi-Channel Integration Platform?

If you have noticed that the orders you are getting in your Shopify store are not transferring to the Multi-Channel Integration Platform it may be due to one of the following characteristics of the order:

The order has been archived

The order has been fulfilled

The payment has been authorised but has not been received

Next, we will explain in detail all the reasons that may be causing your orders not to be processed correctly.

1. Archived order

To find out if an order has been archived, when you go into an order from the Shopify panel, a tag appears at the top which states it is “Archived”.

Deactivate the archive orders option

To deactivate this option, from your control panel in Shopify, click on Settings > Payment.

Go to the Processing orders section.

Then, in the After payment has been made for an order section, deactivate the Automatically archive the order option and click on Save.

When this option is deactivated, if you want to archive orders once they have been delivered, you must do so manually.

How to unarchive and archived order

To remove an order from Archived status, click on Orders from the menu on the left and go to the order that you want to unarchive.

Click on the order you want to unarchive and then click on More actions > Unarchive, as shown in the picture. Once the order is saved in this status, the order will automatically be transferred to the Multi-Channel Integration Platform.

2. Fulfilled order

To find out if an order is has a Fulfilled status, a tag will appear in the order that will say Fulfilled.

Our system never uses this status, it always leaves it as open until it is completed.

How do you remove the Fulfilled status from an order?

Go to the orders, click on the box to the left of the order that you want to change (1). Click on the three dots on the right (2) and select Mark as unfulfilled (3)

After a short while, usually around 30 minutes, the order will pass to the Multi-Channel Integration Platform.

How do you deactivate the automatic fulfilment of orders?

Within the Settings > Checkout menu, keep the options as they are displayed in the image so that the orders are not fulfilled or archived automatically.

Firstly, select the option “Don’t fulfill any of the order’s line items automatically”. And secondly, the option “Automatically archive the order” should be left unselected.

3. Authorised payment

By default, payments made by credit card and those made using additional forms of payment are captured automatically. However, if the store is configured to capture manual payments, or if you wish to capture payments in advance for established orders in order fulfilment, you need to carry out an additional task to ensure the payment is received.

Orders in a Shopify store should have the Paid status that appears with a grey background as in the picture below.

When an order has an Authorised payment, but this is not captured, you need to select the order (1) and click on the Capture payment button so that the Multi-Channel Integration Platform can process it.

If you want to automatically authorise and capture the payments of all the orders so that you don’t have to capture them manually, 

If you want to know whether your store is configured to automatically or manually capture payments, see the Shopify guide Capturing Payments. For more information about the options and configuration of payment capture, see the guide Authorising and Capturing Payments.

How to refund an order on a Shopify online store

If you are selling on Shopify, at some point and for whatever reason, you will need to make a refund to a customer. Below, in this article, we show you how to do this. 

To mark an order as refunded, follow the steps below. 

1. In the Shopify backoffice, go to the order that you want to refund and click on Refund

2. To proceed with the refund, follow these steps: 

Select the units to be refunded

Unmark the checkbox for the option Replace item

This is very important, because if you leave it checked it may lead to conflicts of available stock on the Multi-Channel Integration Platform. A lack of stock may occur from having already sold that item.

Enter the value of the shipment that you want to refund to the customer

If you wish, note the reason for the refund

You can now carry out the refund. Mark the corresponding box if you want to send a notification to the customer.

La entrada BIGBUY ACADEMY | Shopify Set-Up Essentials aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

An investment designed to deliver real impact for customers

The investment, backed by two independent Chinese industrial partners and Zamit Capital (GVC Gaesco Alternative Investments), will enable BigBuy to accelerate key initiatives in technology, artificial intelligence and international expansion. All of this translates into direct improvements for sellers, brands and retailers that rely on the platform to scale their digital business.

At a time when global ecommerce is evolving towards models focused on operational efficiency, value for money and speed of execution, BigBuy strengthens its role as a connector between Chinese manufacturing and the fragmented European ecommerce ecosystem. This integration allows customers to access primary supply chains, reduce intermediaries and improve margins, both in dropshipping models and private label strategies.

More technology, greater efficiency and faster time to market

One of the main areas of focus for the investment will be the reinforcement of AI‑driven technological capabilities. BigBuy will accelerate the development of solutions aimed at:

• Dynamic pricing, to improve competitiveness and margins.
• Inventory optimisation, reducing stock‑outs and cost overruns.
• Catalogue automation, streamlining multichannel management and improving conversion rates.

The objective is clear: to help customers sell better, faster and with greater operational efficiency, while reducing the complexity of operating across multiple European markets with different regulations, languages and consumer habits.

A stronger catalogue and a more integrated supply chain

Thanks to this new phase, BigBuy will expand its portfolio of products and brands, beginning to connect European demand with high‑quality Chinese brands looking to expand into Europe, while maintaining a strong focus on established, high‑quality European brands. This strategy enables customers to:

• Access a wider range of products with proven quality standards.
• Reduce intermediaries and shorten time to market.
• Improve value for money and differentiation versus competitors.

“With this transaction, BigBuy strengthens its role within the European ecommerce ecosystem, acting as a platform that integrates supply, demand, technology and logistics at a continental scale.”
Victor Amarnani and Salvador Esteve, Co‑CEOs of BigBuy

A strategic bridge between Europe and China, serving customers

The transaction also reinforces BigBuy’s role as a bridge of know‑how, technology and supply chain between Spain, Europe and China at a key moment for international trade. This alliance allows European customers to access Chinese manufacturers and brands directly, while BigBuy manages the operational, regulatory and logistical complexity of the European market.

“By combining Spanish operational excellence with the agility of the Chinese supply chain, we have created a structure that brings together European operational expertise with direct access to Chinese supply chains and innovation.”
Shawn Zhao, CEO of HyperSKU acting as CGO BigBuy

More opportunities for B2B sellers and private labels

With this investment, BigBuy accelerates its roadmap to help B2B sellers overcome traditional barriers, scale their operations and compete in an increasingly demanding environment. The platform continues to evolve to support both digital entrepreneurs and established companies seeking growth across ecommerce, marketplaces and new sales channels.

Ultimately, this new phase reinforces BigBuy’s commitment to its customers: putting technology, global supply chains and innovation at the service of their growth, through a more powerful, more integrated platform ready for the future of European ecommerce.

La entrada BigBuy raises €4 million to drive its customers’ growth in European ecommerce aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Circular business models for eCommerce

The circular economy breaks with the linear scheme of produce‑sell‑discard and proposes keeping products in use for longer through reuse, repair, refurbishment or service. In ecommerce, this translates into new models that allow you to generate revenue beyond the first sale, optimising resources and reducing waste.

A circular model in eCommerce is a sales strategy that extends the life of a product —through reuse, refurbishment or service— to reduce waste and generate recurring revenue without consuming new resources.

The three most applicable models for dropshippers, online stores and wholesalers are: renting, refurbished and subscription.

1) Renting: the product as a service

Renting turns a product into a service. The customer pays to use it for a specific period and then returns it, exchanges it or renews it. This model fits the circular economy because it allows the same item to generate value multiple times.

When does it fit best?

• Products with medium–high price.
• Items for temporary or occasional use: tools, professional equipment, electronics, baby & kids, mobility, etc.
• Sectors where the customer doesn’t want to “own it forever.”

How to implement it in your eCommerce

• Define the full cycle: delivery → use → return → inspection → refurbishment → new cycle.
• Set clear conditions: deposit, damage policy, maintenance, minimum duration.
• Activate efficient reverse logistics: renting depends on return cost and reconditioning.
• Design profitable per‑cycle pricing: access, use, renewal and upgrades.

Key advantages

• You monetise the same product several times.
• Continuous relationship with the customer → higher loyalty.
• Reduced manufacturing and new stock.

Risks

• High costs if reverse logistics is not controlled.
• Need for reliable refurbishment processes.

2) Refurbished: products with a second life

The refurbished model consists of selling returned, used or slightly defective products after they undergo testing, repair and refurbishment. It allows you to recover value from inventory that would otherwise become a loss. Discover a wide selection of refurbished products in the BigBuy catalogue.

When does it fit best?

• Electronics and appliances.
• IT and gadgets.
• Categories with high residual value and good refurbishment capacity.

How to implement it

• Define condition grades (A/B/C) with real photos and clear descriptions.
• Quality control checklist: functioning, battery, accessories, software, packaging.
• Include warranties and transparency: trust is key in the circular economy.
• Create a dedicated refurbished outlet section: constant rotation and controlled margins.

Advantages

• Reduces losses by turning returns or overstock into sales.
• Extends product life.
• Access to price‑sensitive audiences.

Risks

• Without solid processes, incidents, time and costs increase.
• Dependence on a proper QA system.

3) Subscription: recurring revenue and predictable demand

In a subscription model, the customer pays a periodic fee to access a product or receive regular replenishments. It contributes to sustainability by enabling better demand planning, avoiding overstock and optimising deliveries.

When does it fit best?

• Consumables: nutrition, hygiene, personal care, pets, home.
• Services: catalogue access, B2B memberships.
• Frequent replacements and replenishments.

How to implement it smoothly

• Define clear recurring value: what the customer receives and why they should renew.
• Create flexible plans: pauses, cadence changes, upgrades.
• Automate payments and communications: reduces churn.
• Optimise grouped shipments to reduce waste.

Advantages

• Recurring revenue (MRR/ARR).
• Better operational and logistics forecasting.
• Efficiency in replenishment and less waste.

Key risk

• If value is not consistent, churn increases.

What circular model to choose?

Circular economy and European dropshipping: an alternative to the Asian model

Circular models require durable, traceable and certified products, because only these can support multiple cycles of use, repair or refurbishment.

This is where the difference between European and Asian dropshipping becomes evident:

Difference between European vs Asian dropshipping in circular economy

Conclusion: the circular economy is a real opportunity for ecommerce

The circular economy is not a trend: it is a profitable business model that allows ecommerce businesses to extract more value from the same inventory while reducing waste. Renting, refurbished and subscription offer complementary ways to increase revenue, retain customers and improve operational sustainability.

The next step is to review your catalogue and identify where the greatest potential exists: durable products, valuable returns or recurring consumables. Every store has a different opportunity, but all can benefit.

La entrada Examples of Circular Economy in eCommerce: renting, refurbished and subscription aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Why Have Bundles Become Key in Ecommerce?

Because they allow you to increase the average order value without needing more traffic. Bundles encourage customers to buy more in a single transaction, improve value perception, and help differentiate your store in a highly competitive environment where every visit counts. By grouping relevant products, you multiply revenue and optimize each session.

A bundle:

• Increases the average cart value by encouraging the customer to add more units or complementary products.
• Improves customer experience, as they feel they get more value and avoid having to search for each item individually.
• Helps optimize costs and operations by concentrating sales into fewer orders and simplifying logistics management.

Additionally, bundles make it easier to work on brand positioning, create differentiated offers compared to competitors, and adapt quickly to trends or seasonal campaigns (Black Friday, Christmas, back-to-school, etc.).

At BigBuy, we work with a specialized B2B dropshipping model that allows retailers to sell without holding stock. If you want to dive deeper into how this model works, you can explore more details about our dropshipping solution.

Why Do Bundles Help Boost Ecommerce Sales?

Bundles work because they influence several online buyer decision triggers simultaneously. They don’t only affect price but also how the user perceives the value of the offer.

1. They Naturally Increase Average Order Value

When you present a well-constructed pack, the customer finds it logical to take “the complete set” instead of a single product. They don’t feel like they are “spending more,” but rather “making the most of the purchase.”

Example: A coffee machine + capsules + free mugs. The pack has a higher total price, but also higher perceived value.

2. They Strengthen the Perception of Savings

Even if the discount is not aggressive, simply seeing a breakdown (“Previously €79, now €59 in a bundle”) reinforces the sense of opportunity. The customer feels they are buying smart.

3. They Reduce Decision Fatigue

Large catalogs require comparing products, formats, and prices—an exhausting process. A bundle simplifies the process: “take this, it’s already put together for you.” This reduction in friction improves conversion rates, especially among undecided users or those with little time.

4. They Are Especially Effective for Ecommerce Stores With Large Catalogs

The larger your catalog, the more sense bundles make. You can use them to:

• Group complementary products
• Move strategic inventory
• Test new categories

This is why bundles are particularly powerful for wholesale models, B2B ecommerce, and dropshipping, where the catalog is broad and dynamic. The key to scalable bundles is access to an extensive, updated assortment. BigBuy offers a full catalog with thousands of items, making it easy to build high-demand complementary packs.

Most Common Types of Product Bundles

Not all bundles work the same or pursue the same goal. Choosing the right type based on your business and customer is essential for real impact.

How to Create an Effective Product Bundle

Simply grouping products and lowering the price is not enough. A successful bundle requires strategy and understanding customer behavior.

1. Coherence: Products Must Make Sense Together

If the customer doesn’t clearly understand why the products are grouped, they will see the bundle as forced.

Ask yourself: Would I buy this set if I saw it in a physical store?

2. Clear, Easy-to-Understand Value

The user should instantly understand:

• What the bundle includes
• How much they save or what extra value they get
• Who it is for or what situation it solves

Tip: Use clear bullets and summaries like “Ideal for…” on product pages.

3. Simplicity

The more variables (sizes, colors, combinations), the harder the decision. Better to offer a few well-defined bundles than many barely differentiated ones.

4. Common Mistakes to Avoid

• Forced bundles grouping unrelated items just to clear stock
• Unclear or inflated discounts
• Too many bundle variations, causing choice paralysis
• Not updating bundles based on performance or seasonality

5. Test, Measure, Adjust

Bundles are ideal for data-driven optimisation:

• Create 2–3 variants and compare performance
• Track conversion rate, AOV, margin, returns
• Adjust composition, pricing, and messaging

Professional teams iterate continuously—this is what separates an average bundle from one that drives meaningful business results.

Bundles and Dropshipping: A Strategic Combination

Dropshipping adds an interesting layer to bundles: you can create and test packs without investing in stock or assuming logistical risks.

Increase AOV Without Increasing Risk

Traditional models require buying more stock and storing more SKUs. In dropshipping, you group products from the supplier’s catalog, test them in your store, and keep only the winners.

Business benefits:

• Higher revenue per order without increasing CAC
• Higher margin via bundle pricing
• Fast scalability for top-performing bundles

Simplifies Customer Decisions in Large Catalogs

Dropshipping catalogs often contain thousands of SKUs—this is both an advantage and a potential source of overload.

Bundles transform abundance into clarity:

• Packs tailored to customer types (entrepreneur, family, athlete…)
• Bundles solving specific situations: “home office kit,” “travel kit,” “new home kit”

Allows Differentiation Even If Competitors Sell the Same Products

One of dropshipping’s main challenges is product overlap among stores. Bundles offer direct differentiation without changing suppliers:

• Unique combinations competitors don’t offer
• Added-value positioning (themed packs, professional packs, starter kits…)
• A unique offer even if the underlying products are identical

BigBuy also offers ready-made wholesale packs designed for resellers wanting to buy volume with optimized selection.

Conclusion: When and Why to Bet on Product Bundles

Product bundles are one of the most powerful and versatile tools to grow an ecommerce business profitably. They are not just “cheap packs” but a way to:

• Increase AOV without raising CAC
• Improve customer experience
• Optimize catalogs and stock
• Differentiate in competitive environments like dropshipping

Bundling makes sense when:

• Your catalog includes complementary or recurring consumption items
• You want to boost launches or campaigns
• You work with wholesale or dropshipping and need to increase order value

FAQ: Frequently Asked Questions About Product Bundles

1. What Exactly Is a Bundle in Ecommerce?

A bundle is a package of multiple products sold together as a single offer, usually with a better value proposition than buying them separately (price, convenience, or both).

2. Do Bundles Always Need a Discount?

No. Many bundles are based on convenience (everything you need in one pack) or added value (accessories, gifts, extended warranties). A discount helps but is not required.

3. How Many Products Should an Ideal Bundle Include?

It depends, but most effective bundles include 2–5 items. More than that can complicate decision-making and dilute perceived value.

4. Can Bundles Improve My Store’s SEO?

Yes. Each bundle can have its own optimized product page targeting specific search intent (“kit,” “pack,” “bundle”), helping capture high-intent traffic.

5. Do Bundles Make Sense in Dropshipping?

Absolutely. Bundles help increase AOV, differentiate your store even if others sell similar products, and test combinations without stock risk.

La entrada What Is a Product Bundle and How to Use It to Sell More? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

This is why sustainability goes far beyond “using recycled cardboard”: it requires reviewing logistics, warehousing, after‑sales service, suppliers and the overall shopping experience with a holistic business approach.

What is sustainable or Eco‑Friendly eCommerce?

“Sustainable eCommerce is an online sales model that reduces the environmental impact of its operations—energy, packaging, shipping, returns and supply chain—without compromising profitability or the customer experience.”

A sustainable eCommerce model is built on three pillars:

• Energy efficiency: Optimisation of processes and technology.
• Circular economy: Waste reduction and more eco‑friendly packaging.
• Responsible logistics: Minimising the carbon footprint of transportation through route optimisation, consolidated deliveries, pick‑up points and reduced returns.

✅ For dropshippers and online wholesalers: many of these measures are not only “green”—they also help reduce operating costs (materials, incidents, returns and shipments), making them highly attractive for online businesses.

Why Sustainability Matters for Your eCommerce

Sustainability in eCommerce is no longer just a matter of values: today, it is a clear driver of competitiveness, efficiency and compliance.

European consumers are increasingly demanding: recent research from BCG shows that 45% consider sustainability a key factor in their purchase decisions, directly influencing conversion and loyalty.

Cost reduction: Sustainable eCommerce focuses on recyclable packaging, optimised supply chains, better logistics, warehouse operations, digital experience and after‑sales service. Less packaging volume and fewer shipping errors translate directly into lower costs.

Regulatory pressure: European regulations (ESG) are increasingly strict regarding waste and emissions.

Key Strategies for a Sustainable eCommerce

If you want your sustainable eCommerce strategy to be real—and not just a marketing claim—you must treat sustainability as a business architecture that spans supply chain, warehousing, shopping experience and after‑sales operations, rather than as an isolated initiative.

Below are the most actionable strategies for dropshippers and online wholesalers, presented with a highly practical focus.

Eco Packaging (Sustainable Packaging)

Eco‑friendly packaging is one of the fastest ways to reduce waste—and it often lowers costs when done correctly: less material, smaller volume, fewer breakages and fewer incidents.

Practical actions for your eCommerce:

• Reduce material and “empty space”: adjust box sizes per product type to avoid unnecessary fillers.
• Choose more sustainable materials: prioritise recycled cardboard/paper and compostable or biodegradable options when suitable.
• Design with end‑of‑life in mind: avoid complex material combinations to facilitate recycling.
• Include reuse and recycling messages: help customers align with your eco‑friendly goals.

Recommended KPIs:

• Packaging weight per order (g/order)
• % of recyclable/recycled packaging used

Sustainable Logistics (Green Logistics)

If your goal is truly sustainable eCommerce, logistics is non‑negotiable: transport routes and logistics infrastructure typically represent the largest environmental impact in online commerce.

The most effective strategies focus on optimising how and from where you ship.

• Route optimisation and shipment consolidation: reducing unnecessary kilometres and duplicated routes is a key trend in sustainable logistics.
• Grouped deliveries and pick‑up points: lower emissions per delivered package through consolidation and collection points.
• Low‑emission last mile: adopting electric/hybrid fleets or cleaner urban delivery solutions is part of green logistics evolution.

✅ How BigBuy fits in: If you sell across multiple European markets, having an operation that reduces fulfilment friction (timing, errors, incidents) helps optimise routes, eliminate duplication and improve logistic efficiency. BigBuy’s Fulfillment Service ensures efficient, sustainable logistics.

Recommended KPIs:

• % of deliveries to pick‑up points vs. home delivery
• Logistics incidents per 1,000 orders

Sustainable Suppliers

A truly sustainable eCommerce doesn’t stop at the surface level: it includes supplier relationships, supply chain management and environmental criteria in operational decisions.

Practical actions with suppliers:

• Define a “sustainable minimum viable standard”: basic requirements (materials, packaging, product information, traceability).
• Evaluate consistency and quality: fewer defects = fewer returns (and lower impact from reverse logistics).
• Prioritise eco‑friendly partners: working with suppliers who prioritise sustainability is a key recommendation for eco strategies.

✅ How BigBuy fits in: Access to our broad catalogue helps you choose the right assortment and partners, scale efficiently and maintain better control of your operations—supporting your mission to run a more sustainable eCommerce.

Recommended KPIs:

• Defect/incident rate per supplier
• Return rate per category/supplier (direct impact on logistics footprint)

Green Automation (efficient operations with less waste)

Green automation is not about “adding more software”—it’s about reducing operational waste: errors, duplications, failed shipments, overprocessing and returns.

Practical automation actions:

• Real‑time stock and order sync: prevents stockouts, cancellations and reshipments.
• Smart shipping rules: prioritise options that consolidate deliveries and optimise routes via technology. AI‑based route optimisation is a key trend in sustainable logistics.
• Automated after‑sales communications: reduce friction and improve customer experience while avoiding returns caused by mismanaged expectations.

✅ How BigBuy fits in: BigBuy’s proprietary technology helps you optimise your operations intelligently and sustainably. From major marketplace integrations to tools like our MultiChannel Integration Platform (MIP), we help automate repetitive tasks and reduce operational errors in a multichannel environment.

Recommended KPIs:

• Picking/packing errors per 1,000 orders
• Orders cancelled due to out‑of‑stock

The Strategic Role of Dropshipping in Sustainability

It is often forgotten that dropshipping is inherently more sustainable than traditional retail—when managed correctly. Here’s why:

• No overstock: Only products already sold are shipped. This eliminates overproduction and warehouse waste.
• Direct logistics: Shipping directly from supplier to end customer removes an intermediate transport stage, significantly reducing CO₂ emissions.
• On‑demand model: Encourages responsible consumption and resource management based on real needs, not uncertain forecasts.

How to do it right (3 simple rules for sellers):

1. Prioritise suppliers/stock in Europe or near your customer (shorter distance).
2. Consolidate whenever possible (grouped deliveries, pick‑up points, shipping rules).
3. Reduce returns (improve product pages, optimise quality, automate processes), since reverse logistics is a major impact multiplier.

At BigBuy, we strengthen this model with an optimised catalogue and technology that allows thousands of sellers to operate without heavy infrastructure—reducing the environmental footprint of the entire sector.

Circular Business Models for eCommerce

Circular business models seek to break the linear “produce‑sell‑dispose” cycle and instead keep products and materials in use for as long as possible.

Here are the three most relevant models for dropshippers and wholesalers: renting, refurbished and subscription.

Renting: Product‑as‑a‑Service

Customers pay a fee to use the product for a period and then return, renew or exchange it. It is circular because the same asset is reused multiple times, reducing the need to manufacture and ship new units.
Big advantage: you monetise the same product several times and build long‑term customer loyalty.

Refurbished: second life products

This model consists of selling returned, used or slightly defective products after inspection, repair and refurbishment. It prioritises reuse over disposal or new manufacturing, allowing businesses to turn returns and surplus into opportunities instead of losses.

Subscription: predictable recurring revenue

Customers pay monthly/annual fees to access a product/service or receive periodic deliveries. This model enhances sustainability by improving demand planning, reducing overstock and optimising replenishment.

Regarding circular business models for e‑commerce, we recommend that you read our article where we explain it in depth.

Frequently Asked Questions About Sustainable eCommerce

What is the ROI of being sustainable in eCommerce?

Sustainability becomes profitable through operational efficiency. Although it requires an initial investment in eco materials or software, the return is direct: lower costs in materials, reverse logistics and shipping errors—plus a strong boost in customer loyalty.

Which metrics and KPIs should I track to measure my store’s sustainability?

To measure real impact, international frameworks such as LCA / Life Cycle Assessment are recommended.
Operationally, the key KPIs include:

• CO₂ emissions per order
• % of recyclable/recycled packaging
• Operational energy efficiency
• Return rate

How do I comply with European sustainability regulations?

You must align with Directive (EU) 2018/851 on waste and packaging.
For certifications, the main paths are:

• ISO 14001 (environmental management)
• EMAS (official EU environmental verification)

La entrada Complete guide to Sustainable eCommerce – Key Strategies aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

According to data from LinkedIn, professionals who apply social selling are 51% more likely to achieve their sales targets. Additionally, this study from HubSpot notes that 84% of B2B buyers start their procurement process with a recommendation on social media or an online search.

In this new Blog article from BigBuy, we will help you to understand what social selling is, how to use it in your business, which social media platforms are most effective and which tools can help you to scale your results. All with a practical approach, oriented towards on ecommerce, dropshipping and digital sales. Ready to find out more?

What is social selling?

Social selling is the process of using social media to identify, connect, nurture and convert potential customers by creating valuable relationships and content on these channels.

Unlike traditional selling, which is usually more direct and transactional, social selling is based on accompanying the customer in their decision-making process, providing useful information, answering queries and building trust on social media.

For any seller, this means:

• Having a professional presence on social media.
• Sharing relevant and educational content.
• Interacting authentically with the audience
• Detecting sales opportunities via active listening.

It isn’t about posting products without context, but creating conversations that add value, particularly listening to the trends, habits and behaviours of social media users. It is especially useful for entrepreneurs, ecommerce, dropshipping businesses and B2B sales teams, where trust and reputation are key.

How do you carry out social selling?

Social selling combines three fundamental pillars for sales: strategy, technology and human relationships. 

We’ve asked BigBuy’s team of experts and below we break down what they think are the main points to cover when it comes to activating social selling strategies:  

Optimised social media presence

A professional presence on social media starts with profiles that are well configured, consistent with the brand identity and visually attractive. 

This includes:

• A clear bio
• Suitable profile picture
• Up-to-date links
• And, content aligned with the audience’s interests

Plus, posting constantly and taking care of the aesthetics helps to build trust from the initial contact. An optimised profile doesn’t just improve the perception of your brand, but it also favours its positioning on platforms’ algorithms.

Active listening and valuable content

Active listening consists of observing and analysing your audience’s comments, questions and shares on social media. 

This information allows you to create content that truly connects, such as guides, tips, tutorials or success stories. Posting useful and relevant content not only improves engagement, but it also positions your brand as a reliable source and your products as leading ones. 

Plus, it enables you to anticipate customers’ needs and offer solutions before they even ask for them.

Constant and personalised interaction

Interacting with your community regularly is key when it comes to building long-lasting relationships. Responding to comments, acknowledging mentions and taking part in conversations shows proximity and commitment. 

Personalising messages according to the context and type of customer improves the experience and generates more loyalty. This engagement also feeds the platforms’ algorithms, increasing your organic visibility and the reach of your posts.

Strategic use of networking and recommendations

Digital networking allows you to expand your reach and boost your reputation. Collaborating with influencers, microinfluencers or satisfied customers generates authentic content and recommendations that work as social proof. 

These spontaneous mentions or strategic collaborations directly influence the purchasing decisions of other users. In addition, taking part in online communities or events positions you as a leader in your sector and opens up new business opportunities.

What are the advantages of social selling?

The way in which consumers make purchasing decisions has changed radically. Nowadays, 70% of the purchase process is done before contacting a seller. 

This means that your social media presence and content may be decisive in capturing and convincing your customers. Furthermore, social media platforms work as generators of need, showing new products or innovations. 

Therefore, its benefits go far beyond immediate sales, since it impacts the reputation, loyalty and organic growth of the brand. This is leading an increasing number of brands all over the world to start developing social selling strategies. 

Some of the of the main advantages are:

1. The modern customer researches before making a purchase

Users look for reviews, compare prices, evaluate the reputation of brands and consume content before making decisions. 

If you aren’t present in this process, you miss out on opportunities.

2. It generates long-term trust

Useful content and interaction help to build a solid relationship with the audience, which translates into increased loyalty and recommendations. 

A relationship of trust is a key element in order to speed up the decision funnel; the more confidence you generate as a seller, the quicker the sale will be generated.

3. It improves brand visibility and positioning

A well-executed social selling strategy enables you to stand out from the competition, position yourself as an expert and increase your authority in the sector.

4. It reduces the sales cycle

By nurturing leads with relevant content, the conversion process is sped up, since the customer is more informed and willing.

5. It favours social proof and recommendations

Positive interactions, testimonials and mentions on social media have a direct impact on other users’ decisions to buy, which is key for sales in today’s market.

What are the Advantages of doing social selling with BigBuy?

Now you know that social selling is key to boosting your online sales, you should know that approaching it for the first time can be overwhelming and challenging. BigBuy offers a comprehensive solution for ecommerce and sellers on social media who want to use social selling professionally. Without complications, it’s simple and quick. 

Thanks to our experience in dropshipping and multi-channel sales, BigBuy offers you winning products with a high margin, visual materials optimised for social media (banners, images and videos), and a direct connection between your store and its catalogue via a connector.

In addition, using BigBuy as your partner will allow you to:

• Sell without needing to invest in stock.
• Access products with fast delivery from Europe.
• Take advantage of volume discounts.
• Synchronise your ecommerce with its logistics system and catalogue in real time.

All of this turns your social media into a professional and scalable direct selling tool.

 👉 Find out more about how BigBuy can boost your social selling strategy here.

What are the disadvantages of social selling?

As with all strategies, social selling also has its challenges. Knowing what they are will enable you to manage them better and prevent frustrations.

• It requires time and consistency: It isn’t a technique that yields immediate results. Building relationships takes time, and requires dedication each day to generate impact.
• Difficulty in measuring immediate results: Unlike advertising campaigns, the results of social selling can take time to be reflected in clear metrics. You need to be patient and measure qualitative indicators.
• Dependence on social media platforms: Changes to algorithms, policies or functionalities can affect the visibility and reach of your actions. That’s why it’s important to diversify and not rely solely on one platform.

Advanced strategies to boost your social selling

Once you have developed your presence on social media, with regular content and an active community, it’s time to apply more advanced strategies that will enable you to scale your results. 

Below, we give you five key tactics that you can implement step by step to improve your social selling, whether you are just starting out or already have experience in the field.

Interactive content and multimedia

Visual and interactive content generate higher engagement and help to create an emotional connection with your audience. 

Posting explanatory videos, carousels, reels or live streams enables you to show off your product or service in an attractive and dynamic way. 

This type of content not only captures people’s attention, but also encourages interaction, which improves your visibility in platforms’ algorithms.

Collaborations with influencers and micro influencers

Working with profiles that are related to your brand enables you to reach new audiences with greater credibility. Micro influencers, in particular, have extremely loyal communities and create authentic content that better connects with the audience. 

These collaborations can be organic or sponsored, and are ideal for generating recommendations, reviews and social proof to enhance trust in your brand.

Advanced use of data and analytics

Monitoring your audience’s behaviour enables you to identify what type of content works best, when to post and how to tailor your message. 

Analytics tools such as Metricool, Sprout Social or Google Analytics help you to make decisions based on real data. This strategy is key when it comes to optimising ROI, tailoring campaigns and improving the conversion of your actions on social media.

Smart automation

Automation allows you to save time and maintain a constant presence without losing quality. 

You can schedule posts, segment audiences and manage automatic responses with tools like Buffer, Later or Zoho Social. 

However, it is important to maintain a balance: automate repetitive tasks, but keep human interaction at key moments so you don’t lose authenticity.

Continuous training of the sales team

Social selling doesn’t just rely on content, it also relies on the people who carry it out. Training your team in digital communication techniques, the use of tools and managing online relationships is vital in order to scale results. 

A highly trained team can identify opportunities, generate valuable conversations and convert followers into customers more effectively.

Which social media platforms are most effective for social selling?

Although social selling can be used on practically any social media platform, they don’t all offer the same potential, depending on the type of business, audience and objectives. Choosing the most suitable platform depends on the profile of your ideal customer, the tone of your brand, the characteristics of your products/services and they type of content you produce. 

Below, we analyse the most effective social media platforms for implementing social selling strategies, with data to back up their impact.

LinkedIn: Ideal for B2B, professional services, software, training 💼

LinkedIn is the most powerful platform for social selling in B2B environments. According to data from LinkedIn, 80% of B2B leads come from this platform, and sellers that use it have 45% more sales opportunities than those who don’t. 

Its professional focus, tools like Sales Navigator and the ability to connect directly with decision makers make LinkedIn an essential platform for businesses that sell services, training or software.

Instagram: Perfect for lifestyle, fashion, health, aesthetics 💄

Instagram stands out for its ability to generate visual engagement. This is an ideal channel for fashion, beauty and lifestyle brands to connect emotionally with their customers. 

Micro influencers on Instagram reach engagement rates of between 3% and 6%, which is much higher than other platforms. 

Additionally, sectors like fashion and beauty have average interaction rates exceeding 9% and 14% respectively according to studies such as those conducted by SocialCat, making it a highly effective environment for visual social selling. 

In our blog, you will find a comprehensive guide to show you how to start social selling on Instagram step by step.

TikTok: Useful for young audiences, visual products, informal content 🤳

TikTok has revolutionised digital marketing with its short and viral video format. With more than 1.6 billion monthly active users and an average of 45 minutes of use per day per person, it is a key platform for capturing the attention of young audiences and with a high potential for social selling among these audiences. 

It’s ideal for brands that opt for creative, educational or entertaining content.

Facebook: Useful in certain local niches or adult audiences

Facebook continues to be the most used social media platform in the world, with more than 3.06 billion monthly active users. 

Although its audience has aged, it continues to be highly effective for local niches, adult audiences and specific communities. 60% of consumers use Facebook to discover products, and 51% use it to make direct purchases. 

Plus, Facebook groups enable you to create loyal and segmented communities, ideal for more advanced social selling strategies. 

If you want to start social selling on Facebook, you can check out our guide, where we show you how to start selling on Facebook step by step.

X: For personal brands and fast moving sectors

X is a platform focussed on immediacy and conversation. Although it has lost users in recent years, it is still useful for personal brands, media, technology and sectors with a high rotation of content. 

Its short and public format enables you to generate fast interaction, position yourself as a leader and get involved in trends. 50% of shoppers state that X (Twitter) has an influence in their research phase, and it is the fourth most used platform for affiliate marketing and influencer marketing.

Useful tools for the most efficient social selling

The internet has many tools that can help you to activate your social selling strategies. These tools will help you to optimise your strategy, save time and improve your results, facilitating active listening, posting or automation.

Tools for listening and monitoring:

• Hootsuite: tracking mentions and keywords.
• Brandwatch: analysis of sentiment and reputation
• Mention: real-time alerts about your brand.

Tools for managing content:

• Buffer: scheduling of posts.
• Metricool: content analysis and planning.
• Later: ideal for Instagram and TikTok.

Social CRM tools:

• HubSpot: management of leads and automation.
• Zoho Social: CRM integrated with social media.
• LinkedIn Sales Navigator: advanced search of prospects.

Tools for analytics and obtaining metrics:

• Sprout Social: detailed engagement reports.
• Google Analytics: tracking traffic from social media platforms.

Tools to measure and analyse:

To obtain precise data and make informed decisions, use tools such as:

• LinkedIn Analytics: measures SSI and the performance of posts.
• Google Analytics: analyses traffic and conversions from social media.
• HubSpot: tracking of leads and sales attribution.
• Sprout Social: detailed engagement and growth reports.

How do you measure the success of your social selling?

Measuring the impact of social selling can be complicated because it doesn’t always translate into immediate results. However, there are some key metrics that allow you to evaluate whether your strategy is working and how to optimise it. 

Below, we explain the most important ones and how to interpret them.

Engagement metrics 

Engagement reflects the level of interaction generated by your content. It includes likes, comments, shares, clicks and viewing time. A high engagement rate indicates that your content is relevant and connects with your audience.

 💡 How to interpret it: If your posts have lots of views but little engagement, you need to adjust the content to make it more attractive or better segment your audience.

⚙️ Recommended tools: LinkedIn Analytics, Instagram Insights, Metricool.

Generation and quality of leads

Attracting followers isn’t enough; the goal is to turn them into qualified contacts. This type of metric measures the number of leads obtained, their level of interest and conversion rate.

 💡 How to interpret it: If you generate lots of leads but few of them become customers, check the quality of your content and segmentation.

⚙️ Recommended tools: HubSpot, Zoho CRM, LinkedIn Sales Navigator.

Conversions and sales attributed to social media

Analyse the direct or indirect sales that come from social media. This includes purchases made after interacting with your content or clicks on shared links.

💡 How to interpret it: If traffic from social media is high but sales are low, check the user experience on your website and the clarity of your calls to action.
⚙️ Recommended tools: Google Analytics, Shopify Analytics, Sprout Social.

Growth of the network and relationships built

Evaluate the number of followers, connections and conversations started. Constant growth indicates that your strategy is generating visibility and authority.

💡 How to interpret it: If your network is growing but there isn’t any interaction, you need to work on more relevant content and on personalising messages.
⚙️ Recommended tools: LinkedIn SSI (Social Selling Index), Hootsuite.

Common errors when social selling (and how to avoid them)

Although social selling is a powerful strategy, many businesses make mistakes that make it less effective. Identifying them and correcting them is key to obtaining sustainable results.

• Using a personal profile as a product catalogue: Turning your profile into a shop window full of advertising posts leads to rejection and reduces credibility. Social selling is based on adding value, not selling aggressively.

How to avoid it: Alternate educational content, tips and trends with commercial posts. Think of your profile as a space to build trust, not just for making sales.

• Not tailoring the message to each social media platform: Each platform has its own language and format. Posting the same content on LinkedIn and TikTok without making any adjustments may look unprofessional or out of place.

How to avoid it: Adjust the tone, design and type of content according to the platform. For example, use a more professional approach on LinkedIn, opt for a visual approach on Instagram and be creative on TikTok.

• Being invasive in direct messages: Sending mass messages or messages that are overly commercial without context generates rejection and can harm your reputation.

How to avoid it: Personalise each message, research the prospect and offer value before talking about your product. A genuine conversation always works better than an aggressive pitch.

• Only talking about the brand and not listening to the audience: Posting content focussed solely on your company without responding to comments or questions conveys a lack of interest.

How to avoid it: Practice active listening. Answer queries, acknowledge mentions and take part in conversations. Social selling is a two-way process: it’s about connecting, not just communicating.

• Posting content without a strategy or consistency: A lack of planning leads to inconsistent posts and messages that aren’t aligned with objectives.

How to avoid it: Set up a posting schedule, set clear objectives and measure results. Consistency and coherency are essential when building trust and authority.

Frequently asked questions about social selling

Is social selling only for B2B?

No. Although it is highly effective in B2B, it also works in ecommerce, consumer products and services.

How long does it take to see results?

It depends on the sector and the consistency. Normally, the first results can be seen in between 3 and 6 months.

How can social selling help in dropshipping businesses?

It enables you to generate trust in products that are not handled directly, improve brand perception and increase conversions.

Is it possible to automate social selling?

Yes, but in moderation. Automation helps you to scale, but human interaction is still key when it comes to building authentic relationships.

Social selling isn’t just a trend, it’s a natural progression of the way in which brands connect with their customers in the digital environment. Using it correctly can make the difference between a passive online presence and an active strategy that generates sales. 

With the right tools, good planning and support from experts like BigBuy’s team, any business can transform its social media into a powerful and sustainable sales channel. 

La entrada Social Selling: What it is and how to apply it in order to sell more online aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In 2025, online sales during Black Friday are expected to exceed $82 billion worldwide, with a growth of 7–10% compared to the previous year. In Spain, the average spend per person will be around €210, and 73% of purchases will be made from mobile devices. Additionally, 50% of shoppers will use “buy now, pay later” (BNPL) options, reflecting a shift in consumer habits.

This scenario brings huge opportunities but also critical risks: server overload, stock shortages, eroded margins, and dissatisfied customers. A small mistake can multiply tenfold due to the extraordinary volume of traffic and orders.

In this comprehensive guide, we’ll cover the four key areas to successfully tackle Black Friday:

• Technical preparation: Ensure your platform doesn’t crash.
• Operational and logistics preparation: Meet demand without compromising customer experience.
• Commercial preparation: Design profitable offers.
• Marketing and acquisition: Reach customers before the big day.

Why Is Black Friday a Critical Challenge for Any eCommerce?

Black Friday concentrates the greatest technical, logistical, and commercial pressure of the year. The extraordinary volume of traffic and orders means any error multiplies by ten. A server crash, a delivery delay, or unclear return policies can ruin weeks of preparation.

Competition is fierce: tight margins, aggressive campaigns, and hyper-connected customers comparing prices in real time. According to recent studies, 84% of online retailers participate in Black Friday, but only 50% of shoppers fully trust the deals, making transparency and reputation essential.

What to Expect on Black Friday?

During Black Friday, online stores experience drastic changes in their usual operations:

Traffic Spikes

Traffic doubles, and conversion rates increase by 79%, rising from 1.9% to 3.4% on average. However, 77% of first-time buyers do not return within the next 12 months, showing that customer loyalty remains a challenge during this campaign.

Unpredictable Demand

Top-selling products can sell out in hours, while others remain in stock. In Spain, the strongest categories are technology, fashion, footwear, home, and beauty. BigBuy’s catalog offers a wide selection of these categories so you can quickly add them to your inventory while ensuring the best margins.

Operational Pressure

More orders, more support inquiries, more returns. Everything multiplies and demands solid, agile processes.

Technical Preparation: How to Ensure Your eCommerce Doesn’t Crash During Black Friday?o se cae durante el Black Friday?

The foundation of Black Friday success is a robust platform. If your website fails, it can trigger the dreaded domino effect: lost sales, overwhelmed support teams, frustrated customers, and damage to your reputation. That’s why technical preparation is not optional—it’s critical.

Here are the essential pillars you need to review before the big day:

Hosting and Scalability

What to check:

• Type of hosting (shared, VPS, dedicated, or cloud).
• Ability to scale resources in real time.
• Active server monitoring.

Why it’s critical:
Traffic can multiply by 5 or more. If your hosting can’t scale, your site will crash at the worst possible moment.

Risks if not prepared:
✔ Website downtime
✔ Lost sales and damaged reputation

Actionable steps:

• Choose scalable hosting (AWS, Google Cloud, Azure).
• Enable real-time alerts to detect overloads.
• Run scalability tests before the event.

Speed and Performance

What to check:

• Page load time on mobile and desktop.
• Image and script weight.
• Cache and CDN activation.

Why it’s critical:
Every extra second reduces conversions. A 1-second delay can cut sales by 7%.

Risks if not prepared:
✔ Slow loading → cart abandonment
✔ SEO penalties

Actionable steps:

• Optimize images (WebP format).
• Minimize unnecessary scripts and enable lazy loading.
• Activate CDN (Cloudflare, Akamai).
• Test speed with Google PageSpeed Insights and GTMetrix.

Load and Stress Testing

What to check:

• Server capacity under extreme traffic.
• Checkout and payment gateway performance.

Why it’s critical:
Simulating traffic spikes prevents surprises. If checkout fails, you lose sales.

Risks if not prepared:
✔ Checkout crashes
✔ Errors in customer experience

Actionable steps:

• Use JMeter or LoadImpact to simulate thousands of users.
• Test with traffic five times higher than usual.
• Document results and fix bottlenecks.

Security and Payments

What to check:

• SSL certificate status.
• Anti-fraud systems in payment gateways (3D Secure).
• Automatic backups.

Why it’s critical:
Black Friday is prime time for cyberattacks and fraud.

Risks if not prepared:
✔ Data breaches
✔ Payment failures → loss of trust

Actionable steps:

• Implement DDoS protection and monitoring.
• Verify all payment methods work correctly.
• Schedule backups every few hours.

Technical Checklist for Your Website

✔ Scalable hosting with monitoring
✔ CDN and cache enabled
✔ Speed optimization (images, scripts)
✔ Load and stress tests completed
✔ Enhanced security (SSL, anti-fraud, backups)

Operational and Logistics Preparation: What Really Drives Success

Selling a lot on Black Friday means nothing if you can’t deliver properly. Efficient logistics is key to customer satisfaction today. In fact, informed and sustainable logistics often becomes the decisive factor for customer loyalty—much more than the product itself.

At BigBuy, we help thousands of sellers across Europe streamline their logistics with our dropshipping service. Have you heard about it?

What are the most important aspects to consider for logistics during Black Friday?

Stock Management and Demand Forecasting

Review your inventory control processes and product turnover to avoid stockouts. Analyze historical sales and local trends to anticipate order spikes, especially during campaigns like Black Friday, Christmas, or seasonal sales. Implement forecasting tools and ERP systems that allow real-time inventory adjustments. Set up automatic alerts for high-demand products and plan purchases with local suppliers to reduce replenishment times.

Logistics Coordination and Delivery Times

Evaluate your order preparation and shipping workflows, as well as the capacity of your logistics partners in Spain. Anticipate order peaks using forecasts based on campaigns, seasonality, and historical data. Minimize delays by implementing solutions such as dropshipping to increase capacity without raising fixed costs. Use advanced tracking tools and dashboards to monitor SLAs and optimize routes, prioritizing reliable carriers like Correos, SEUR, or MRW to ensure fast deliveries.

Return Policies and Incident Management

Define clear return processes and communicate deadlines transparently, adapting them to local eCommerce regulations. Anticipate increases in returns after campaigns or product launches through predictive analysis. Reduce friction by applying flexible policies and automating incident management with CRM systems or customer service platforms. Implement controls to detect patterns and reduce errors in order preparation, offering options such as home pickup to improve the customer experience.

Commercial Preparation: How to Define Profitable Discounts and Offers for Black Friday

It’s not just about lowering prices—it’s about doing so without compromising margins while protecting your brand and the shopping experience. Here are the most important aspects to consider when defining your discount and pricing strategy for Black Friday:

Catalog Selection and Margins

Before applying discounts, analyze your catalog and determine which products are truly profitable. How?

• Identify winning products: Not just best-sellers, but those with high turnover and good margins. For example, in a fashion eCommerce, accessories often have higher margins than main garments. BigBuy’s catalog selects high-demand products from top brands for you, so you always make the right choice. Check out our recommended winning products for Black Friday.
• Calculate margins before discounting: If a product has a 20% margin, a 30% discount means a loss. Use your ERP or a spreadsheet to simulate scenarios.
• Practical example: If you sell tech products, instead of discounting a smartphone by 40%, offer a bundle with a case and charger, keeping a positive margin.

Pricing Strategies and Promotional Bundles

Aggressive discounts aren’t always the best strategy. What works better?

• Create bundles that increase average order value: For example, in cosmetics, a “cream + serum + free shipping” bundle is more attractive than discounting each product separately.
• Avoid eroding profits: Calculate the overall margin of the bundle before launching it.
• Practical example: If your average ticket is €30, design bundles that raise it to €50 without compromising profitability.

CRO and Checkout: Reduce Friction Before the Big Day

High traffic is useless if customers abandon at checkout. How to reduce abandonment rates?

• Simplify the purchase process: Fewer steps, clear forms, and guest checkout options.
• Offer popular payment methods: In Spain, include Bizum, PayPal, and credit card, for example.

Marketing and Acquisition: How to Reach Customers Before Black Friday

Success doesn’t start on Friday—it starts weeks earlier with a marketing and acquisition strategy optimized for your customers.

Audience Building and VIP Lists

Segment customers and create exclusive lists for early offers. 93% of users want to know about promotions up to 4 weeks in advance.

Automations and Pre-Campaigns

Activate emails, SMS, and push notifications to build anticipation and drive traffic before the event.

Cart Recovery and Remarketing

Implement strategies to recover abandoned carts and attract undecided customers.

Black Friday is not just a date—it’s a stress test for any eCommerce. Preparing in the technical, operational, commercial, and marketing areas is the difference between maximizing sales or missing opportunities.

Those who plan ahead win. Start today and make sure your business shines during the most important campaign of the year.

Want to learn more about how to prepare your online store for Black Friday? Download our free ebook with a selection of recommendations to make your eCommerce stand out during the campaign.

And if you need to expand your catalog or improve your logistics for this key date, you can rely on BigBuy’s dropshipping and wholesale solutions.

La entrada How to Prepare Your eCommerce for Black Friday? aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

In recent years, selling third-party products on Amazon has become one of the most popular ways to start an e-commerce business.

Amazon has become one of the world’s most powerful marketplaces, with an increasing number of entrepreneurs choosing to sell third-party products on this platform. Due to its low initial costs and the tools the marketplace provides, more and more entrepreneurs are giving this business model a try.

According to a Statista study on Amazon´s growth, the platform dominates over 37% of the US e-commerce market, and continues to grow in Europe, positioning itself as the first choice for millions of consumers. But can you sell products from other brands on Amazon without manufacturing or registering them as your own? Yes, as long as certain conditions are met, sellers can resell third-party products, including those from well-known brands.

Read our guide on dropshipping on Amazon to learn more about this model, which eliminates the need to hold stock.

👉 At BigBuy, we help thousands of businesses and entrepreneurs like you sell on Amazon through automated dropshipping. This means you don’t need to hold stock, and your catalogue and orders are fully synchronised.

Why sell third-party products on Amazon?

This model is particularly attractive for those who are just starting out or who are seeking a low-risk solution. Read on to find out why.

• Low initial investment and simplicity of setup. You don’t need to create your own product or brand, nor do you need to have initial stock available.  You can start with a small amount of capital and grow your business over time. Read our post for an idea of initial costs: How much does it cost to sell on Amazon?.
• Immediate access to a huge audience. Amazon receives millions of visits every day.  By publishing a product on its marketplace, you automatically gain access to a global client base that already trusts and uses the platform. You won’t need to generate traffic from scratch.
• You don’t need to develop your own brand. You can sell well-known third-party products on the marketplace, which minimises the amount of work you need to do on branding, design and marketing.
• Ideal for testing niches. This model allows you to experiment with new product categories and niches without making large investments. If a product sells well, you could consider developing your own brand in the future.
• Simplified and scalable logistics with Amazon FBA. With the Fulfillment by Amazon (FBA) programme, you can outsource stock management, shipping and customer service, freeing up time and resources. Here’s a comparison between FBA and dropshipping.

What steps do I need to take to start selling third-party products?

Although selling third-party products on Amazon may seem complicated at first, if you follow a clear roadmap and use the right tools, the process becomes much easier. Here, we provide a step-by-step guide to launching your activity as a third-party product seller on Amazon and explain how to get it right from day one.

You will need to make some key decisions along the way, such as what type of account to create, how to choose suitable products, which logistics strategy to adopt, and how to avoid mistakes that could affect your reputation. Let’s get started!

Creating a seller account on Amazon

The first step is to open an account on the Amazon Seller Centre. This is the platform through which you will manage all aspects of your selling activity.

Amazon offers two types of account:

• Individual account: With no monthly tariff, created for those planning to sell less than 40 products per month. This account is useful for initial trials but has limited functions.
• Professional account: With a fixed monthly tariff of around €39 in Europe, it allows unlimited selling and provides access to advanced tools such as sales reports, promotions and API connection, as well as optimising catalogue management. If you’re serious about your business, this is the model for you right from the start.

💡 BigBuy tip: Make sure you have your tax information (NIF/VAT number), a valid bank account and identification documents ready before registering. Amazon has a strict verification process. Antes de darte de alta, asegúrate de tener preparados tus datos fiscales (NIF/CIF), una cuenta bancaria válida y documentación identificativa. Amazon tiene un sistema de verificación riguroso.

Choose profitable and legal products

One of the keys to success is choosing carefully which products to sell. Although it may be tempting to upload any item, you should actually be strategic about it.

Here are some basic criteria:

• High demand and low competition: Use tools like Helium 10, Jungle Scout and Google Trends to detect real browsing trends on Amazon. It’s not enough for something to sound good, there needs to be data to back it up.
• Attractive profit margin: Aim for products with a gross margin of at least 30%.  Bear in mind that Amazon charges a commission on each sale, so select items that are priced high enough to cover these costs without reducing your profitability.
• Avoid prohibited, restricted or poor-quality products. Some items, such as food, cosmetics, healthcare products and electronics requiring technical certificates, require permits or are prohibited unless certain requirements are met. Always read Amazon’s restricted products policy before adding items to the catalogue.
• Legal compliance and EU regulations: If you are planning to import products from outside the EU (for example, from China), ensure they have the necessary certifications, such as the CE mark and RoHS compliance. Selling non-compliant products may result in returns, penalties, or even account closure. Ideally, you should work with a trusted supplier such as BigBuy to build a catalogue of certified, quality products.

💡 BigBuy tip: We pre-select products on our platform that are ready to sell on Amazon. These products are optimised and comply with European regulations, saving you all the preparatory work.

Correctly publishing products on the Amazon catalogue

Once you have decided which products to sell, the next step is to publish them correctly. There is a significant difference between creating a product from scratch and ‘uploading’ one that already exists in the Amazon catalogue.

• Adding an existing product: Search for the product using its ASIN code (Amazon identification code) to become a seller. This prevents catalogue duplication and enables you to compete with other sellers of the same product via the Buy Box.
• Optimise the content whenever possible. Although the listing already exists, there are aspects you can work on to improve visibility and conversions, such as:
  • A clear product description emphasising its benefits.
  • Bullet points with key features.
  • Attractive and professional images.
  • Well-integrated keywords.
  • A dynamic pricing strategy.
• Stock control and synchronisation: If you work with dropshipping or have an extensive catalogue, it is essential that your stock levels are always up to date. At BigBuy, we offer automatic integration to keep your listings synchronised and prevent you from selling out-of-stock products. This is the best way to maintain an up-to-date catalogue without any hassle.

Logistics options: FBA vs. FBM

One of the major decisions is whether you will manage stock and shipping orders yourself (FBM – Fulfillment by Merchant) or delegate this to Amazon (FBA – Fulfillment by Amazon).

Let’s take a look at the main differences:

💡 BigBuy tip: Use an intermediary platform like BigBuy to combine both models and automate dropshipping, synchronising with Amazon to minimise logistical errors.

Can I sell branded products on Amazon without infringing rights?

One of the most common questions about selling third-party products on Amazon is whether it is legal to resell products from well-known brands without being the manufacturer or official distributor. The short answer is yes, but there are conditions.

Amazon allows the reselling of authentic third-party products, provided certain principles relating to intellectual property and product presentation are complied with. Let’s look at the circumstances in which this can be done legally and without risk: 

Sell original, new and unmodified products

You can resell branded products legally acquired and not altered. This principle is known as the ‘exhaustion of rights doctrine‘, which means that, once a product has been sold for the first time by the manufacturer or authorised distributor, the rights holder cannot prevent its resale.

👉 Real-life example: You can buy Sony headphones from an official supplier, such as Amazon. However, you cannot sell modified versions or those without the original packaging.

If you use the brand name in a generic or informational context

Some words are registered trademarks but are also used as common names. You can mention these as long as you do not cause any confusion or imply that the product is endorsed or manufactured by that brand.

👉 Correct example: ‘Mount compatible with GoPro’
 ❌ Incorrect: ‘Original GoPro mount’ (if it is not)

Indicate compatibility without causing confusion

Amazon allows you to state that a product is compatible with another, provided this information is clear and objective, and does not mislead the buyer. This is common in categories such as mobile phone accessories, electronics, and replacement parts.

💡 Use phrases like:

• ‘Compatible with…’
• ‘Designed for…’
• ‘Suitable for models of the brand…’

How to avoid legal problems with registered brands on Amazon

If you don’t take certain precautions, Amazon may block your products or even your account for infringing its rules on intellectual property. Here is some good practice to avoid this happening to you:

• Only sell authentic products in good condition. Avoid reconditioned or unpackaged products if they are not clearly labelled as such.
• Check the source of your products. Working with a trusted and fully reliable supplier like BigBuy will ensure safe, smooth and legal sales.

👉 At BigBuy, we ensure that our products comply with European regulations and those of Amazon, thereby minimising the risk of fines or complaints.

Mistakes to avoid when selling third-party products

Although selling on Amazon can be a great opportunity, it can also be a very demanding environment. Here are the most common mistakes that sellers make when starting out with this model:

• Failure to check the legality and authenticity of products. Selling counterfeit, used or reconditioned products as new can result in your account being suspended with immediate effect.
• Working with unreliable suppliers. Without traceability or valid invoices, you will not be able to prove the legitimacy of your products to Amazon.
• Copying listings without customising them. Even when selling an existing product, adapt the description, bullet points and images so that you stand out from other sellers.
• Ignoring actual fees. Amazon charges referral, storage, shipping (if you use FBA) and return fees. Not keeping these in mind may wipe out your profit margin.
• Underestimating the importance of stock and logistics. Selling products that are not actually in stock or that have a long delivery time may lead to a poor customer experience and affect your reputation.
• Failing to provide adequate customer service. Amazon puts a high value on service quality: fast responses, problem resolution, smooth returns.

BigBuy: the most reliable supplier for selling on Amazon

Having a reliable and scalable product and a logistics supplier who meets Amazon’s requirements is one of the key factors for your success. This will help you avoid the main risks associated with selling third-party products on Amazon:

• Lengthy delivery times. This may happen if you use suppliers with distant warehouses or who ship from China. At BigBuy, however, our warehouses are distributed throughout Europe, enabling us to offer Prime services and fast shipping options for quick worldwide delivery.
• Lack of documentation. If Amazon asks you to prove a product’s origin and you are unable to do so, you may lose the Buy Box or even have your listing removed. With BigBuy, however, you won’t have these issues as all the necessary documentation is ready for use on the marketplace and for resolving any disputes or claims. 
• Customs issues. If you import from outside the EU, you need to consider the higher costs and possible penalties. These problems can be avoided by centralising all your operations and business within Europe with BigBuy.

💡 With BigBuy, you can avoid many of these risks, as we work with physical stock in Europe and offer automatic Amazon integration and prior quality control. BigBuy is Europe’s leading wholesale supplier specialising in dropshipping and Amazon synchronisation.

La entrada How to sell third-party products on Amazon aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.

Evolution of the smartphone sector in ecommerce (2019-2024)

Over the last five years, ecommerce for smartphones in Europe has gone through various stages:

• 2019-2020: Strong growth driven by the pandemic, accelerating the adoption of online shopping using these devices.
• 2021-2023: Stabilisation after the initial boom from the pandemic, with changes in consumption habits and a highly competitive environment. The global market experienced declines in 2022 before recovering in 2023.
• 2024: First significant increase (+5%) in European shipments after several years of decline, with Samsung reporting a 6% increase in its sales:
• 2025: Consolidation of the online channel for buying and selling smartphones, representing approximately 55% of all ecommerce transactions, with forecasts of sustained annual growth of 7-8%.

Smartphone brands leading the market

At present, Samsung, Apple and Xiaomi hold almost 80% of the European market. Samsung is the top seller in terms of volume and turnover, positioning itself as safe and popular choice in many consumer segments. Apple maintains its appeal for high-end users, although its margins are tighter. Xiaomi is popular due to its excellent quality-price ratio, particularly in markets sensitive to cost. There are other brands outside the top sellers, but which also offer opportunities for your ecommerce. Motorola, TCL and Ugreen are smartphone brands which appear in the TOP8 and, although to a lesser extent, continue to generate demand in the market.

Below is a table showing the most popular brands by European country in 2025.

Key models for 2025.

The strategic choice of smartphones for your ecommerce is key for generating sales and growth. Choosing popular models with high turnover and margins is essential to grow in a demanding category. Pricing is a key element to consider for generating interest and increasing sales.

Below we wills show you a list of the most popular models on the BigBuy wholesale portal. You can see the approximate prices but if you want to find out the real prices and margins you can achieve we recommend that you register on our website. It is completely free.

• High-end:
  • Apple iPhone 16 Pro Max: leader in the premium segment, price between 1,200-1,400 euros
• Mid-high end:
  • Samsung Galaxy S24 FE: high quality at more accessible prices, around 380-500 euros.
  • Xiaomi Redmi Note 13: ideal quality-price ratio for increasing volume and profitability.
  • Samsung Galaxy A34/A54: good turnover and margins.
• Budget range:
  • Motorola G14/G24: very popular due to its lower price, 100-130 euros.
  • ZTE Blade A55: cost-effective and functional, key in emerging markets.

Practical advice for online providers in the smartphone category

Here are 5 tips to optimise your online smartphone catalogue. Follow these tips to optimise your sales and stand out from the competition.

• Organise by relevance and demand: Place the most popular models in key positions.
• Professional and up-to-date photos: Show various high resolution images from different angles.
• Clear and detailed information: Provide comprehensive and easy to understand technical specifications.
• Simple visual comparison: Help the user compare models quickly.
• SEO optimisation: Use relevant keywords in descriptions and titles to improve visibility in searches.

How to create the perfect product page for smartphones

• Optimised title: Brand, model, capacity and clearly identifiable colour.
• Attractive visual gallery: High quality images, 360° views and demonstration videos.
• Detailed technical specifications: Operating system, RAM memory, storage, battery, screen, camera, among others.
• Description focused on benefits: Explain how the technical features improve the user experience.
• Customer opinions: Include reviews to increase confidence.
• Cross-selling and Upselling: Suggest related accessories and better models to increase the average ticket.

Immediate actions to maximise results in the category:

• Add key models quickly (Redmi Note 13, Galaxy A34/A54).
• Competitive analysis of premium accessories and their inclusion in the catalogue.
• Remove products with poor turnover and margins.

Medium- and long-term strategies

• Negotiations with providers (Apple, Samsung) to improve margins.
• Create a specific category for star accessories.
• Implement automatic systems to monitor prices and margins by SKU.

Market share in the European smartphone market (2025)

There is no doubt that the smartphone sector presents clear sales potential. It is a dynamic market with multiple brand categories aimed at various segments, and very dynamic thanks to the advances made in technology by manufacturers.

In 2025, according to data from StatCounter, this is the market share by brand in Europe:

Apple: 34.2%

Samsung: 33.1%

Xiaomi: 11.9%

Google: 2.8%

Motorola: 2.5%

Other: 4.5%

Staying up to date with these trends and using appropriate strategies will allow online providers to consolidate their competitive position in the dynamic European smartphone market in 2025.

Need help?

La entrada Smartphone Trends for 2025 Key opportunities for your e-commerce and online catalogue aparece primero en Blog Dropshipping y Ecommerce para tu negocio | BigBuy.