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Spring marks the start of one of the busiest seasons for ecommerce in Europe. With the changing season and the arrival of warmer weather and more hours of sunshine, consumers are looking to renovate their homes, improve outdoor spaces and prepare for outdoor activities. For online retailers, this is a great opportunity to optimise their product catalogue, implement effective marketing strategies and boost their sales through emerging trends in the sector this season.
In this new blog post, we explore prime product categories and top sellers for this season and the best practices and strategies to cash in on the growing demand.
Remember that BigBuy’s catalogue has more than 400,000 items where you will find the best products from top brands focused on spring. High-demand products that will help you grow your business.
Product categories on the rise in spring 🚀🚀
Below are the product categories that experience a significant increase in sales during the spring:
1. Furniture and Decor
Home renovation is a priority for many buyers with the arrival of the warmer weather. Outdoor furniture, as well as decorative items, will see an increase in demand in the coming months. According to a report by Statista, sales of garden furniture in Europe grew by 15% in spring 2023, and this trend is set to grow over the next few years.
Key trends in the furniture and decoration category in 2025:
- Increase in demand for sustainable furniture made from recycled or environmentally friendly materials.
- Popularity of modular and multifunctional outdoor furniture.
- Growth of the DIY sector with customisable decoration kits.
In this category, a clear growth strategy you can implement for your business is to establish cross-selling techniques, recommending decorative accessories alongside the main furniture, such as cushions, outdoor rugs and LED lights.
Consult the BigBuy Catalogue for the best selection of furniture and decorations for ecommerce in 2025.
2. Barbecues
Outdoor gatherings become more frequent in spring, which boosts demand for barbecues and accessories. According to Google Trends data, searches for ‘barbecues’ increase by 35% in March and April across Europe. Your customers search more intensively for these products at this time of year.
An interesting strategy to boost sales in this segment is to apply upselling techniques by offering premium models with additional features such as combined charcoal and gas grills. In addition, consider selling accessories such as pizza stones, stainless steel utensils and gourmet sauce packs—this can help you increase the average transaction value and position your ecommerce as a leader in the category.
Check out the BigBuy Catalogue for the best selection of barbecue products for ecommerce in 2025.
3. Gardening and mosquito repellents
Interest in garden care also grows in spring, with products such as gardening tools, pots and seeds among the bestsellers. In addition, insect prevention has become a priority, driving the sale of anti-mosquito products.
The gardening market has always shown a positive trend. According to a study by Global Market Insights, the trend will continue in the coming years, with the gardening market expected to grow by 8% annually until 2027.
Some key trends to watch out for in 2025:
- Increased interest in urban gardens and vertical gardens.
- Demand for eco-friendly solutions for pest control, such as natural repellents.
Check out the BigBuy Catalogue for the best ecommerce selection of gardening and mosquito repellent products for 2025.
4. Air conditioning
With the transition in temperatures, portable ventilation and air conditioning systems are gaining in popularity. In 2023, the demand for fans and air conditioners increased by 20% compared to winter.
Some key trends that any ecommerce interested in the climate control category should look out for in 2025 are:
- Growing demand for air purifiers with HEPA filters for better air quality.
- Popularity of smart fans with mobile device connectivity.
A top strategy to boost sales in this category is to offer discounts for early purchases and flash promotions before the intense heat arrives. You can also highlight the energy-saving benefits of new models in marketing campaigns to attract environmentally conscious consumers.
Check out the BigBuy Catalogue for the best selection of air conditioning products for ecommerce in 2025.
5. Camping and Outdoor Activities
Outdoor getaways soar in spring, boosting sales of tents, sleeping bags and camping accessories.
Moreover, this is a booming category as the camping and outdoor sector experienced a 22% growth in 2023, driven by the rise of nature tourism.
In this category, it is crucial to promote products targeted at specific niches, such as hiking, caravanning, or luxury camping (glamping), to stand out and give greater visibility to your ecommerce.
Browse the BigBuy Catalogue for the best selection of camping and outdoor products for ecommerce in 2025.
6. Pets
Spring is also a key time for the care and well-being of pets, with an increase of 18% in sales of products such as beds, kennels and accessories for walks. In addition, this is a trending category in ecommerce, occupying the TOP 3 of products with the highest online sales.
Some key trends impacting this category that need to be taken into account for 2025:
- Growth of the natural pet food and supplements market.
- Popularity of smart accessories, such as GPS collars or automatic food dispensers.
To stand out in this high-demand category, you will need to segment your marketing campaigns according to pet type and specific needs. Implementing personalisation strategies in the offer and suggesting products based on the most popular breeds in each European country can also be good strategies to start capturing more sales in spring.
Browse the BigBuy Catalogue for the best selection of pet products for ecommerce in 2025.
Conclusion: activate your sales in spring
Taking advantage of the ecommerce spring campaign means understanding consumer trends and adapting your offer to seasonal needs.
If you have an ecommerce, now is the time to optimise your catalogue, adjust your marketing strategies and position yourself as a leader in the most sought-after categories of the season. Don’t miss this growth opportunity!
