5 things to keep in mind to succeed when dropshipping perfumes

When dropshipping wholesale perfumes, it is important to consider various aspects if we want to succeed. Discover them in our post!

For those who are new to this distribution model, dropshipping is a strategy that involves the participation of three agents: the final consumer, the distributor, and the wholesaler. In a traditional model, the distributor purchases from the wholesaler, who ships it to the distributor. Once in stock, the distributor sells it to the final consumer and is in charge of shipping it so that it arrives in good condition. In the case of dropshipping, the distributor saves on everything related to storage, order preparation, and logistics. When the dropshipping perfume store receives an order, it is actually the wholesaler who oversees shipment without the distributor having to take part in the logistics.

This method is very useful for e-commerce owners who wish to reduce the time and investment spent. However, when getting into perfume dropshipping, it is important to consider various aspects that will be described in more detail below.

Search for Top-Brand Perfumes

The perfume market is one of those which has greater demand for high-end brands. While there are many people willing to acquire clothing and accessories from more ‘unknown’ brands, the same doesn’t hold true for perfumes. High-class enterprises, such as Dior, Dolce & Gabbana, or Armani, invest enormous sums into publicizing their perfumes through all possible channels. All this advertising does not go to waste and most consumers are willing to pay a significant sum for a perfume, whereas they are not willing to pay as much for a piece of clothing.

Therefore, when setting up your dropshipping perfume store we recommend that you pick a provider that offers high-end perfumes rather than cheaper imitation or untrademarked perfumes. At BigBuy, we market high-end perfumes at the best price.

Take Advantage of Peak Season

We have all been through it: when an important holiday approaches, such as Christmas, Valentine’s Day, or Mother’s Day, the perfume market experiences a “boom.” Perfume manufacturers bring out the big guns and begin to promote themselves constantly on TV, in magazines, and on banners. When this occurs, it is important that your dropshipping perfume store is ready to sell. All products must have their listings ready, images must be well-placed, and all ad campaigns must be in motion: Adwords, Google Shopping, social network ads… whatever works best for you.

Perfume brands invest a lot of money so the people will go straight to them when they need a perfume or want to give one as a gift. Take advantage of it and be ready when the public reacts to all those marketing campaigns.

Customize the Design of Your Dropshipping Perfume Store

As we have already stated, perfume markets tend to have a specifically high-class clientele. When someone pays €70 for a bottle of less than 50ml, they expect the online store from which they make their purchase to have a good image and provide a feeling of security. Therefore, the design and content of your e-commerce and of your social networks must be controlled and kept up-to-date. If designing is not your thing, you can outsource a dropshipping perfume store with BigBuy and start selling directly through our catalogue. If on the other hand, you would prefer to set it up yourself, you can turn to any freelance designer for help.

We recommend that you search for an elegant, professional finish that conforms to the items you are selling. Ensure everything works correctly and that all products have sufficient information.

Search for an Experienced Provider

This is valid for any product that you market with dropshipping, but it is especially important with perfumes due to their high price and fragility. A good dropshipping perfume provider is key since you will be entrusting a fundamental part of your business to them. If you do not choose well, your clients will be the first ones affected (and, along with them, your profits). Choose a provider with experience in perfume sales using dropshipping that offers attentive customer service to the client and is prepared to support you if you internationalize your e-commerce.

Part of the importance of a good provider has to do with the logistics. In the perfume market, with such a pronounced seasonality for holidays (like Christmas or Mother’s Day), it is of utmost importance that you deliver the product(s) on time. If a customer buys a perfume as a Christmas gift and it doesn’t arrive until New Year’s, he/she will not be the least bit satisfied. Therefore, it is fundamental that your dropshipping perfume provider informs you of accurate delivery times and that the items arrive flawlessly. Remember to place your order with enough time! (Dropshipping suppliers are not magicians!).

But please take note! It is also important to take into account the fact that dropshipping providers and transporters have to respond to an enormous demand at this time. Because of this, you must plan ahead and place your order as far in advance as possible. If you place an order on the 23rd expecting it to be delivered on the 24th, it is virtually impossible for the product to arrive on time.

The Importance of a Wide Catalogue

The interesting thing about perfumes is that your potential audience is very wide. You can reach out to both men and women of a wide age range (unless you want your e-commerce to be more defined and focus solely on perfumes for women or perfumes for men). In a dropshipping perfume store, your potential customer base is very high. But to be able to respond to this audience, you must work with a dropshipping provider whose catalogue includes a large quantity of items. At BigBuy, we rely on more than 3,000 perfume references that we deliver directly to your clients with our dropshipping service.

Setting up a dropshipping perfume store is a good way to sell a high-demand product to a potentially wide customer base without needing to make a huge investment. At BigBuy, we offer wholesale perfumes for men, women, and unisex individuals. All that with dropshipping service! We encourage you to get into contact with us and launch yourself into perfume dropshipping!