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Google Analytics dashboards allow us to analyse the most important aspects of our website at a glance. Today, we’re going to talk about them and offer you 5 free dashboards.
Google Analytics is Google’s free tool allowing you to monitor user traffic and behaviour within your website. One of the characteristics of this system is its great flexibility and the variety of data that it can offer. The aim is to help make decisions knowing all the data and the best conditions to use them. However, it is often not necessary to go into so much detail and it is more beneficial to condense the data into one or more control dashboards, which allow a quick look at the main KPIs reflecting business performance. For this, there are the Google Analytics Dashboards, which allow direct access to the most relevant indicators.
Through Google Analytics, you can access a large gallery of shared resources, including thousands of customised dashboards. Each one shows some data and each one does it in a specific way. In this post, we will recommend 5 of them for you to try, and you can take advantage of what others have created and shared with people like you.
To activate our Google Analytics dashboards, all you have to do is go to the left side of the report screen and click on “dashboards”. Next, create a new dashboard. A window will appear where you will be given a choice between a blank canvas or the starting dashboard, but if you look carefully there is also the smaller option “import from gallery”. Click on it, and the Analytics solutions gallery that other users have created will be displayed. The goal of this post is to get to know a little more about the various dashboards you can find and which would suit you according to your needs.
At first glance you will see some filtering options on the left bar. You can filter by classification or by category. Many of the dashboards you will find are created by the Google team itself, others by leading marketers or Google staff who sign the dashboard with their name. Here are some of the most interesting dashboards:
New Google Analytics User Starter Bundle
Access a New Google Analytics User Starter Bundle.
The first one we recommend is this starter pack for novice users created by the Google Analytics team. When you import this dashboard you will find a package of widgets to show the main performance indicators, traffic segments and, in short, to see the most important data at a glance. It includes data on recurring traffic as well as some other metrics related to the page’s mobile experience and more data that will help you draw conclusions from your online business if you do not possess advanced notions of web analytics.
Occam’s Razor Awesomeness
Access Occam’s Razor Awesomeness
This is one of the most popular dashboards in the entire gallery of solutions that Google Analytics makes available to its users. It was created in 2013 by Avinash Kaushik, one of the most relevant online marketing professionals whose work was absorbed by Google to spread the knowledge of its tools. In the dashboard, we will be able to find metrics that are a little more advanced but that can undoubtedly help understand the performance of your business. This includes very varied traffic segments, personalised cuts and, as the author himself acknowledges, critical dashboards to understand any phenomenon that occurs within your online store.
Basic Ecommerce Dashboard created by Blast Analytics and Marketing
Accessa Basic Ecommerce Dashboard
This is a great dashboard if you want to quickly monitor and control your e-commerce and the products that are included in it. This dashboard consists of several widgets, among which are those that will show you visits, revenue for each product and for each source. In addition, it includes data related to the conversion rate, average value of the order, value per visit and a column with top products.
Traffic Growth Dashboard created by Cemal Buyukgokcesu
Access Traffic Growth Dashboard
This is a perfect dashboard to summarise all traffic data for your online store. In particular, this dashboard allows you to analyse how traffic grows and where it comes from. Some of the widgets that it includes will analyse your visitors based on traffic sources, by geographical area and according to different mobile devices. Finally, tables are also shown with the reference domains and social networks that provide the most traffic.
Goals and Channels Dashboard by Paul Fervoy
This dashboard will allow you to monitor the performance of the different acquisition channels of your online store. It looks like a timeline. This way, you can compare the performance of the selected period with the previous periods. It also includes information about age, location and other important dimensions to understand how your users interact with the website.
We hope that the various Google Analytics Dashboards we have collected can help you maximize the performance of your online store. Remember that having well ordered and easily accessible information can mean a significant saving of time in the long term. The idea is to easily access the data to make the best possible decisions.
