Contact
Share This Article
The SEO On Page or internal SEO is essential when it comes to promoting the positioning of an online store. Take a look at the following important points!
These days, if you want to attract online traffic and the resultant sales, you have to take into account all the potential channels for generating them.
One of these channels is organic, which means traffic generation in an online store through Google search queries. And there is no clearer strategy for improving organic traffic than working with e-commerce internally, in other words optimising everything we possible can on the SEO On Page.
In this introductory post we will unveil the keys to correctly optimising the SEO of our dropshipping store or of e-commerce in general. Shall we begin?
What is the SEO On Page and what are its benefits with regard to my dropshipping store?
The first thing we must understand is what the SEO On Page actually is and more importantly how it is used in e-commerce. The SEO On Page works to optimise a web page (in this case an online shop), making it more friendly or easily legible for search engines. Especially for Google, of course.
The optimisation process focuses mainly on creating a clear, clean and tidy source code which allows Google robots to read and analyse it well, and by taking into account a number of parametres it can thereby increase our dropshipping store’s ranking.
A properly working SEO On Page therefore greatly benefits our dropshipping store, since it gives us more chances to be seen and visited through the organic channel.
From here the key question will be: how can I optimise my e-commerce SEO On page? In this post we will guide you through the most important actions to perform with your online store in order to aid searchers to understand it better and to give you more options to improve its positioning. Let’s go through this step by step.
Step 1: Choose the keywords for your business
Before we start making changes to our dropshipping store we need to know what keywords or search terms related to our business are the ones that are being looked for in Google.
For example, if you sell women’s, men’s or children’s shoes in your online shop, you should know if users who are looking for shoes in Google search for “women’s shoes”, “ladies’ shoes” or “female shoes”. Once you have the terms or keywords clear in your mind, you have to apply them to different elements of the website, as we will now go over in more detail.
How do we choose keywords? There are different techniques and tools to do what is called a keyword research. Click on the link to learn all the details.
Finally, here is a tip before we move on. SEO for e-commerce does not vary much from SEO for any other aspect of the internet, but there are small differences that can be vital when it comes to getting more sales. By this we mean that when looking for keywords, we should naturally prioritise those which could generate the most potential in terms of business. For example, “buy women’s shoes” or “cheap men’s footwear”.
Meta tags and other tricks to optimise the code
Within the source code of all e-commerce and the internet in general are different tags which we can (and should) easily edit and optimise. Each page, section or product of your dropshipping store has its own tags, so the ideal approach is to optimise them one by one, taking into account the main keyword of each page separately.
What are these tags? In the article on the use SEO tags to optimise a web page we will explain all this in detail, but the basics are as follows:
- Title: this is the most important tag. It very briefly describes the content of the page and is the first thing Google reads when indexing it in order to understand what it is.
- Description: In addition to the title there is also this tag, which describes the page, product or section of the page in a slightly more extensive way. Both the title and the description must be written in such a way that they take into account the SEO keywords, but also that they are attractive to read, since such texts tend to show up higher in Google search results.
- Headings: these elements are part of the written content of each page, section or product by which Google is also informed about the overall theme of our page. They should be written to include the important information combined with SEO key words.
Have you optimised your tags yet? Keep reading, your dropshipping store is becoming more and more friendly!
Work on the content and images using the SEO On Page
Both the written content and the images of the products, pages and sections can also (and should) be worked on in such a way that they promote SEO optimisation.
The written content is the set of texts that compose a web page or online store, so this is a perfect opportunity to reinforce the presence of the main keywords that we have chosen for that particular site. For example, if we are optimising a product such as red ladies’ shoes and the keyword for that product is “red ladies’ shoes”, that term must also be included in the content, in addition to the tags.
The images should not be left unoptimised. Google analyses the tags that define all the images, so it is also important to keep that in mind while working on the SEO On Page of our website.
Do you need more information on how to optimise the website images? Click on the link to learn all the details.
Internal linkbuilding structure
Finally, a key factor for Google, apart from the information provided on each page, is the way they are linked together.
It is essential that the structure of sections, subsections and products in the dropshipping store is correctly done, so that a user (and Google) can easily navigate through the internal links in an orderly manner.
How do we get a good section structure? In the example of the online shoe store that we were discussing, it would go something like this:
Home
Women’s shoes
Boots
Product 1
Product 2
…
Boots
Product 1
Product 2
…
Trainers
Product 1
Product 2
…
High Heels
Product 1
Product 2
…
These are the fundamental keys to correctly working with the SEO On Page of our e-commerce site. From here, the ideal approach is keep making small changes as we observe how Google is reacting with regards to the organic positioning of the site. You will learn a lot more if you analyse results!
