You can configure the title and meta description of your store from the “Preferences” section which appears in the drop-down menu on the left under “Online store”.
In this section, you can configure the following points:
- Title and meta description. You can modify the information of your store which will appear in search engines like Google or Bing.
- Google Analytics. Shopify allows you to enter a code generated in your Google Analytics account so that you can connect your store with your Google Analytics account. You can find more information on this at the following link:
https://help.shopify.com/en/manual/reports-and-analytics/google-analytics - Facebook Pixel. Shopify allows you to configure your Facebook account in your Shopify store. The following link explains how to synchronise your Facebook account with your store:
https://help.shopify.com/en/manual/promoting-marketing/analyze-marketing/facebook-pixel - Password protection. Shopify allows you to set a password to “block” the store, which is especially useful if you want to put the store under maintenance. You can find more information at the following link:
https://help.shopify.com/en/manual/using-themes/password-page