In this post we explain how to configure Google Analytics in Prestashop. Before starting to work with your dropshipping store, it is basic to configure this tool.

Configuring Google Analytics in Prestashop is very simple. You only need to follow the steps below:

1. First we must search the Google Analytics module in the administrator of our Prestashop. To do this, go to the Modules > Modules & Services section, located in the left menu.

2. Click on the ‘Installed modules’ tab. In this section, you will find the Analytics module, as you can see on the image below. In the case of not finding it, we can also search for ‘analytics” with the search bar. Once we have found it, click ‘Configure’.

3. In the event that we do not have a Google Analytics account created, we’ll have to do it through their page. If we have already created it, just add the ID of your account to the module and activate it. If you do not know how to get your Analytics ID, keep reading.

How to get your Analytics ID

3.1. First of all, we must go to our Analytics account. At the bottom of the menu on the left, we will find the Admin option. Click on Admin.

3.2. Look for ‘Property Settings’, as you can see on the image below.

3.3. When entering this section, you will see the Tracking ID, an alphanumeric code that begins with UA. Copy this code and go back to Prestashop.

4. At Prestashop, go back to the Prestashop module and paste the ID in the ‘Settings’ section. Click ‘Save’.

Recommendation

In order to get more advanced data in Analytics, we recommend setting up the Ecommerce Settings in Google Analytics. Simply enabling it is enough to start working.

IMPORTANT!

The statistics displayed in the Prestashop Dashboard are those of Prestashop and not from Analytics. When Prestashop statistics do not match those of Analytics, you should always rely on the Google Analytics ones. This is because the algorithm used for calculation is more advanced and excludes the various bot visits and search engines from said statistics, which Prestashop does not generally take into account.

To see the Analytics statistics, you need to use the Google Analytics website.