Before creating a publication, you need to authorise the product brands that are going to be published on AliExpress through the control panel of the AliExpress seller’s account.
To authorise the brands you want to publish on AliExpress, you need to access your AliExpress seller account control panel and go into the Account > Brands section of the main menu.
In the new window, the brands you have authorised to sell in your AliExpress sales channel will be listed.
To add a new brand to the platform, click the “Add a brand” button in the top right-hand corner of the screen, which will take you to a new window where you can search for and add your desired brands.
Search for the desired brand and click “Search”, which will show you a list of results with the brands that match the text in the search box.
Find the corresponding brand, select it, and click “Confirm”.
Once the authorisation request for the brand you have selected has been completed, the new brand will be listed in the “My brands” screen, which will allow you to synchronise new products with the corresponding AliExpress sales channel.
Important! If you create a publication and you do not have the authorised brand, the brand will not appear in the product file. To do this, you must complete the application for brand authorisation.