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It has been proven that guest posting is a great way to improve the SEO and traffic to any online store. Find out how in this post!
Guest posting is a technique used in blogs on all imaginable subjects, and consists of invited authors writing posts on a blog other than the regular posts and who may even have their own already. It is a common form of collaboration amongst bloggers who often need collaborators to help them keep pace, given the high level of demand required by having a blog, in terms of number of publications.
There are many online stores that have a blog, but it is often not necessary to have one in order to publish guest articles on other specialists’ blogs. What is needed is that the proposed post fulfils a series of requirements.
The general requirements for writing a post on an ecommerce site are as follows:
- Write quality content that is appropriate to the theme of the blog. The owner of a blog will rarely accept poor quality content, since it will reflect badly on their community. Although having said that, you will occasionally find blogs which do not filter their content too much and allow the publication of almost anything. Although this is not a bad option (it will help us to continue setting up links, something which we will cover later in this post), one should keep in mind that it is of much less benefit to us than a high-quality website would be.
- One must also adapt to the formal requirements of the blog where we plan to place our ecommerce guest post. It is very possible that you will be required to write a minimum number of words per post or include royalty-free images, and the number of links you can put in the post to your website will also usually be specified.
- They may require that you already have blog. We are not necessarily talking about a commercial blog for the company, but that the author of the post has a blog where his/her writing style and certain credentials can be checked out.
- That the content is not too commercial. In fact, many bloggers who agree to do a guest post for an ecommerce site often ask that the brand is not directly mentioned or refuse to have links in the article that lead to it. Others do not refuse this, but do ask that the content be classed as “sponsored content” and even require a payment for publication.
But considering all that, what good does having a guest blog for an ecommerce site really do?
Arranging guest posts about an ecommerce site is not a simple thing, but it does bring many benefits and helps to generate traffic to the website in a very economical manner. However, it is not simple, since one must rely on a specialist team to generate quality content, such as someone who can search for and contact potential guest bloggers.
Let’s see what the benefits of writing a guest post for an ecommerce site are:
Link construction, or linkbuilding
The creation of links to your website has a twofold objective. Firstly, to generate natural traffic to your page, from those who are interested in your online store and decide to enter through a link (this is called “referral traffic”). Secondly, it reinforces the positioning of your online store in search engines, as Google will raise websites that are referenced in other websites in its rankings, since it is understood that they must therefore be important and generating interest.
It also generates contacts and relationships with other bloggers
If we work with an author that allows us to make ecommerce posts about technology for example, and we contact him to talk about a new launch, we will have the opportunity of establishing an interesting relationship with that person. In the future this blogger may talk about our product without being asked because he already knows us. Of course, it is also very important to then try to maintain good relationships with bloggers at this point.
Generating a relationship with potential clients
Placing a guest post on an ecommerce site also involves being aware of comments or reactions that the post itself generates. It’s not quite as easy as simply writing an article and job done. When we publish on a specialist’s blog, we should be aware of our own publication too and try to answer the questions or comments that users might have regarding the post. In this way we can also establish a relationship with customers directly.
Placing guest posts in an ecommerce site is generally a very economical technique for generating links but it does involve a lot of time and skill regarding content creation. You should know that there are many bloggers who may be reluctant to talk about brand names or commercial products. In some cases, it is not a bad idea to work with them through means of a sponsored post and simply sponsor articles that appear in their blogs.
In addition to organising guest posts about your ecommerce site, another very valid option is to work with bloggers and specialised experts who can write testimonials about your product based on their own experience. We invite you to learn more about influencers marketing to see which of the two options (or even both) better fits your communication strategy.
