Everyone. Absolutely everyone, asks themselves the same question: “What product do I need to sell to get rich? I’m sorry to tell you that, in this post, we don’t have a magic wand to make your future “Me” appear in the Caribbean with a Mojito in hand.  But what we do have, are the keys to knowing which products to sell online to earn money.

In this post, we take it as a given that you already know how to make your dropshipping business work. Now, if you want to find out which are the best ecommerce niches and which are the most profitable products, don’t go anywhere and keep reading!

Mono-product vs multi-catalogue store

When you decide to open your own online store, it is very common to ask yourself what type of store best suits your needs.

A mono-product or a multi-catalogue store? Of course, one option is not better or worse than the other. You just need to evaluate the opportunities that each offer you and work hard to get the best results. Whichever you choose, the first thing you need to do is to establish the marketing strategy and decide which products to sell online.

If you choose a multi-catalogue or general store, selling winning products is one of the most profitable options.

This is a type of product with a high margin, highly profitable for your business, which drives the consumer’s impulse buys. Our advice is that you focus on winning products and you offer promotions to attract the attention of your target audience. Once they are browsing through your store, you can take advantage of working on cross selling and offer them related products.

Alternatively, there are the niche stores. You are bound to have heard of this term on more than one occasion….But, what is a niche? We’ll explain!

What is an ecommerce niche?

The first thing you need to know is what an ecommerce niche is and why it is so important for you to find yours. Indeed, finding your market niche is closely linked to the success of your business. We know it isn’t an easy task, but it is certainly essential if you are going to set up an ecommerce store.

 

So, a niche is a very very small part of the market that consists of individuals with the same characteristics. They have the same interests and the same pain points. Therefore, if you decide to open a niche ecommerce store, you will have to sell very specific products. For example: a store of kitchenware, gadgets or products for pets!

In summary, you can choose whatever niche you like, as long as it meets the following requirements:

• The segment size is large enough to be profitable
• Individuals should have the same characteristics or needs and the same pain points.
• Your audience has the necessary financial capacity to buy your products or services.
• Ensure that there is not a lot of competition offering the product/service they need.

As we mentioned earlier, before starting out on your adventure into the world of ecommerce, you have to study your potential customers and the product you are going to sell. Moreover, it is important to be clear that the work doesn’t end when you open the store. Having a business requires a lot of work, since you have to take care of all of the marketing, logistics, admin and customer services, among other things. Suppliers like BigBuy make all of this easier so you will save time and money.

The good thing about this type of store, whether multi-catalogue or niche, is that if you have a trusted supplier like BigBuy, you will be able to test which products work best for your online business. In other words, you will have the opportunity to choose between +200,000 items from an extensive catalogue and try with alternative products, if those you are currently selling aren’t working out well for you.

Benefits of a niche ecommerce store

Stores dedicated to an ecommerce niche have lots of benefits. Below, we tell you the main advantages:

• Specialisation:  If you focus on a small portion of the market and sell very specific products, you will position yourself as a specialist. You will be focussing on a smaller number of people, but communication with your customers will be much more successful, since you will know them better and, therefore, the reach will be much greater.
• There is very little competition (or none at all): Being an under-exploited market, the competition will be minimal or non-existent. This is a huge competitive advantage because, with few suppliers that sell your products, customers are much more likely to buy from you.
• It is easier to position yourself online: With less competition, it will be much easier for you to position yourself in the market by doing SEO/SEM. Therefore, you will have to do an in-depth study of keywords and….you’re ready to go!
• More effective advertising: As is the case with positioning, focussing on a more specific market and having more knowledge about the target audience, the message will be much more focussed and, therefore, the advertising you do will be more effective.

How to choose which products to sell in your niche store

We live in a rapidly changing world, where new needs arise and, as a result of this, new products. In this post, we want to give you a simple explanation of how to choose products to sell online. Now you know what a niche is and what its advantages are, we will tell you what steps you have to follow to identify yours:

Online tools to search for keywords

There are many tools you can use to find a profitable product to sell online, including:

• Google: Google’s autocomplete is a great ally and can give you lots of clues. All you need to do is type in your product and see what ideas the famous search engine comes up with.
• Google Trends: Undoubtedly, one of the best platforms for discovering trends! It allows you to see the number of searches a specific word has had and, therefore, decide whether it will be profitable or not for your business. Google Trends gives you the option of seeing “the year in searches”, very handy if you want to see which have been the most-searched words during the year.

• Keyword planner: Another essential Google tool for finding out what to sell online.

We could continue to name tools, such as Semrush, Betalist, Facebook, and many more. There are a plethora of online options to help you find out which ecommerce niche is ideal for you!

Amazon can also be a great help

Amazon can be a great help when it comes to finding out which product to sell online.

Why? We tell you below.

On Amazon, you can find millions of products. Let’s imagine that you want to sell products for tennis fans.  Amazon gives you the option to search for the best-selling products from any category.

The first page will contain the most obvious products, the ones with the most competition and those that are not attractive to you. However, as you browse, you will find more hidden products, ones that may be of interest to invest in.

You need to browse through the sub-categories and explore the products that appear. As you can see, Amazon offers a range of opportunities that you need to take into account, and you can only do this by researching and spending time searching for the most suitable products.

Conclusion

As you can see, in order to find out which product to sell online, it is important to do a thorough search and research the product you want to sell, as well as your target audience. With this post, we want to help you and, at least, inspire you to start your business on the right foot, because you deserve all the success in the world!

We would just like to remind you that, here at BigBuy, you will ALWAYS find a trusted partner that you can count on at any time. Of course, we will accompany you throughout your adventure in the world of ecommerce. How exciting!

We want to end this post with a reflection:

‘I’m convinced that about half of what separates the successful entrepreneurs from the non-successful ones is pure perseverance’ – STEVE JOBS