Amazon Emarketplaces

How to synchronise Amazon through the Multi-Channel Integration Platform

In this post, we will see how to synchronise our Amazon account through the Multi-Channel Integration Platform (MIP). To do this, we first must have created a seller account on Amazon.

1. Go to the Emarketplaces section. In the Amazon section, click on the flag of the country you want to synchronise.


2. In the initial set-up screen, fill in the requested details. To do this, go to the Amazon MWS account (Seller account) to obtain the access details to the API. Next, we will explain where to find those details.

Where can I find these details?

Once logged into your Amazon Seller Central, go to the top right menu. Enter the Settings > User Permissions section.


The first time you go into this section, you need to click on Authorize a developer to give the Multi-Channel Integration Platform application permission.

If this is not the first time you have accessed this section, you will see the following screen on which you will need to click on Visit manage your apps.

After you click on Visit manage your apps, the following screen will appear where you need to click on Authorize new developer.

The following screen will open, and here you need to enter the name of the “Multi-Channel Integration Platform” developer and the developer ID. You will find this on the first Amazon configuration screen in the Multi-Channel. Enter the data and click on Next.

On the following screen, you need to confirm that you want to give the Multi-Channel access to your account, select the 2 check boxes and click on Next.

Finally, a screen will appear on which you need to confirm your authorisation. Copy the seller Identifier and the last data where it says MWS Authorisation Token. This data is required for configuring the Multi-Channel.

The seller Identification data (Seller ID) and MWS authorisation file (MWS Authorization Token) can be recovered at any time from the Seller Central > Configuration > User Authorisation. This can be found in the “Amazon MWS Developer Permissions” section, by clicking on View on the Developer ID line that corresponds to the Multi-Channel.

No that we know the details, we fill them in on the MIP and click on Continue.

3. How to manage the inclusion and exclusion of products through the Multi-Channel Integration Platform.

4. Next, we must configure the shipping fees on Amazon.

We show you the cost of the shipping fees so that you can configure them according to the strategy you decide on. At Amazon, the shipping fees can be configured by weight or by order, and we set the minimum price by weight or order for each area.

You can follow two strategies with regard to shipping fees:

  • If you decide to follow a conservative strategy and never lose money on shipping fees, you should look at the maximum price column and configure those prices on Amazon.
  • If, on the other hand, you want to be more competitive, you should configure the shipping fees by looking at the values in the minimum price column. Of course, you must take into account that you will have to assume part of that cost in some shipments.

The price we indicate does not include Amazon’s commission. Bear in mind that this is charged on top of the final price of the order (product + shipping).

If we click on the Go to your Amazon account link and log into Amazon, this takes us directly to the section where we can configure the shipping fees. In this screen, we will configure the details of the General Shipping Settings tab by clicking on the Edit button.


Then, we will go to the Shipping Templates tab. If we have not created one, we will click on Create New Shipping Template.


We will enter the name of the shipping fee template, select the Per Item/Weight-Based option to configure the shipping fee by product/weight and configure the shipping time and amounts per area. For these, we will take the reference from the table of amounts that we saw previously.

In the Transit Time for each zone created by Amazon, we strongly advise that you respect the time indicated in the last column of the transporter costs table. In this way you will avoid any delays to deliveries and the late deliveries ratio will not be affected. The late deliveries ratio is a very important parameter for Amazon, and they may use this to penalise you through the partial or full closure of your account. You can view this ratio in the “Status of your Account” section in the Seller Central on Amazon.


You need to configure Domestic Shipping regions and International regions if you wish to make shipments outside your country.
Once the shipping costs have been configured in your Seller Central in Amazon, we can go back to the MIP and finish the configuration.

Below the table of carrier costs, you will find a block with information about the carriers available for Amazon on BigBuy, there you can select the carriers you want to use.  By default, they are all activated, and we recommend you leave it like that.

Please note! When you activate or deactivate a carrier from this section, the Multi-Channel Integration Platform automatically saves this information. It is not necessary for you to publish the sales channel in order to apply these changes.

If you do not wish to work with one of these carriers, you can deactivate them, but bear in mind that, if they are the only carrier in that area, it could leave an area without a delivery service. In this were the case, the order will appear on the Multi-Channel Integration Platform as “Pending review”, so that you can choose a carrier from those available.

If you have any questions, the following post from the Academy will help you to manage orders with a “Pending review” status.

5. Following this, configure the pricing strategy. BigBuy creates all the retail prices automatically (to correspond to BigBuy’s Recommended Retail Price). If you do not want BigBuy’s RRP to appear, you can set your own pricing rules. In the event that you leave it “Off”, the RRP will be applied. If you activate it, you can create new rules by clicking on the “+” button.

In the following article, we explain how the price rules operate.

6. Finally, click Publish and your Amazon marketplace will begin to synchronise, taking into account all options that you have configured.


Note: Remember that all orders from your Amazon store and all other on-line channels can be viewed and managed from the Orders option on the left-hand menu.

Important! If you configure the International Listing for publishing in the rest of the countries of your Amazon seller account, you should also configure it in the MIP afterwards by following the manual here. Keep in mind that if you activate the International Listing in Amazon and you don’t configure it in the MIP, the orders from the configured countries will not be recovered through the International Listing, and only those for the main country will be recovered.

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