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How to synchronise your marketplace or ecommerce platform through the Multi-channel Integration Platform

Tommaso Spagnoli — Mon, 16 May 2022 09:15:24 +0000

In this article, you will find an updated list of all the guides for synchronising the main ecommerce platforms and marketplaces which have a BigBuy connector through the Multi-Channel Integration Platform.

Ecommerce Platform

Marketplaces

La entrada How to synchronise your marketplace or ecommerce platform through the Multi-channel Integration Platform se publicó primero en BigBuy Academy | Documentación y ayuda técnica gratuita para clientes de BigBuy.

Amazon Connector: Complete Guide

Tommaso Spagnoli — Fri, 19 Nov 2021 12:45:37 +0000

This is a complete guide to our Amazon Connector, where we have gathered a selection of essential articles for its configuration.

1. Synchronization

Before diving into the details of each section, it is crucial to sync your Amazon account with our MIP (Multi-Channel Integration Platform). To accomplish this important step, we recommend following this tutorial:

How to synchronise Amazon through the Multi-Channel Integration Platform

2. Products

Explore the following articles to get all the necessary information on how to select, modify, and organize the products you want to publish in your Amazon store.

3. Shipping

Check out the following articles for detailed information on how to set shipping prices, choose carriers, and automatically sync shipping prices in your Amazon account.

4. Prices

In this section, you will learn how to adjust the prices of your products simply.

5. Orders

Learn how to efficiently manage orders in the Multi-Channel from BigBuy:

How orders are synchronized with Multi-channel Integration Platform
Orders that do not pass to MIP from marketplaces (coming soon)
How to manage pending review orders
What is it and how to use the Wallet in my BigBuy account

6. Important Configurations

Finally, here you will find additional tips and answers to frequently asked questions.

7. BLOG

Lastly, don’t miss our blog posts, which include:

Thank you for choosing our Amazon Connector! We are here to facilitate your path to success in your online business.

La entrada Amazon Connector: Complete Guide se publicó primero en BigBuy Academy | Documentación y ayuda técnica gratuita para clientes de BigBuy.

Shopify Connector: Complete Guide

Tommaso Spagnoli — Fri, 19 Nov 2021 08:56:23 +0000

In this Academy, we have compiled a selection of key articles to set up and start using our Shopify connector.

1. Synchronization

Before delving into the details of each section, you’ll need to synchronize your store with our MIP, for which reading the following Academy is essential:

How to synchronise Shopify through the Multi-Channel Integration Platform?

2. Products and collections

In the following articles, you can find all the information you need to select the products you want to publish and organise them within your store.

3. Shipping and delivery

In the following guides, you will find all the information necessary to establish the shipping prices in your store.

4. Prices and currencies

In this section, you’ll learn how to change the prices of your products, set up new currencies in your store, and configure payment methods.

5. Manage orders:

In this section, you’ll learn how to manage orders in your store and in the Multichannel, including how to reload the wallet for automatic execution.

6. Other Customization Settings:

Finally, we take this opportunity to share additional optional customization tips for your store.

La entrada Shopify Connector: Complete Guide se publicó primero en BigBuy Academy | Documentación y ayuda técnica gratuita para clientes de BigBuy.

Selling on Amazon: Frequently Asked Questions (FAQs)

Tommaso Spagnoli — Thu, 26 Dec 2019 13:08:00 +0000

Nowadays, selling on Amazon is key to generating income through the online channel. However, there are a number of questions and problems that tend to arise. We have gathered together the most frequent ones in this article.

How do I register on Amazon?

To register as an Amazon seller, click here.

Does signing up for Amazon as a seller involve any extra costs?

Amazon has different subscription plans for sellers. There are various types of commissions depending on the type of plan contracted:

Product rate: The percentage is calculated on the total sales price of the product. This percentage depends on the category the product belongs to.
Closing sale rate: Fixed commission per sale, no matter what the category or product price is.
Item sale rate: Only applicable to books, music, DVD, software and video games.
Fixed monthly subscription fee: This is the monthly tariff that charged by Amazon for selling products on its marketplace.

You can check all rates here.

To sell in other countries, do I have to register in these?

When a user registers on Amazon, the seller registration process is selected throughout Europe by default. If you only want to sell in your own country, you would need to deactivate this option.

Do I have authorisation/licence for all branded products?

All BigBuy products are from top brands with sales and distribution authorisation granted by the brand.

Do my Amazon account prices include VAT?

The prices for BigBuy products sold on Amazon always include VAT, even when selling to an Amazon Business customer.

How do I remove products from my channel?

To remove products, simply deactivate them on the Multi-Channel Integration Platform.

How do I set the shipping costs?

Through Amazon Templates: shipping settings. You can use the default template or create a new template.

This must be set by country. We recommend including the shipping price in the product price.

How do the price rules work?

Price rules are configured through the Multi-Channel Integration Platform. At BigBuy, we recommend adjusting prices by category and including the shipping charges in the product price to offer free delivery.

What is international listing?

This Amazon feature allows you to create and update offers from an Amazon website on other websites linked to it. By managing all your offers from the website of your choice, you will save time and effort. You can create your international listing here.

How many products can I sell on my Amazon account? Are there any limits between countries on particular products?

There is no limits on products to be published on Amazon. We recommend starting gradually by publishing 100 products and gradually expanding the catalogue.

How do you structure the view and how do you access the “Seller performance” on Amazon?

On Amazon, we refer to ratios as “Seller performance”. They can be accessed via the main menu > Performance > Account status.

Keeping these up to date is essential for keeping your account healthy.

What can you do to improve product visibility?

To improve product visibility, we recommend going to the top menu > Inventory > Suppressed products or Listing quality. This will prevent products from being removed or suppressed from the searches.

We always recommend spending some time improving the listing quality, especially in the run up to important campaigns. The listing quality is especially important in marketplaces like Amazon. It is important to ensure the product contains all the compulsory information and, if possible, additional information, as well as ensuring that it respects Amazon’s policies on products and brands.

Why have I received a listing quality alert?

Sometimes we receive product violation alerts because the product does not respect the policies set by the marketplace.

Some examples of violations could be: the main product photo does not include a white background or has a logo, the product contains batteries or explosive substances and this is not stated in the description, a buyer has reported your product for damage caused, inappropriate words are used in the description, lack of information on the product data sheet, the sale of the product is not permitted, or an error is shown due to high or low pricing.

You will be informed of the violation by email with the subject “Removal of listing”, but your account will not be penalised. If this product belongs to your best sellers, fight for it to be reactivated by creating a case and providing the requested documentation.

What tools can I use to position my products on marketplaces?

Amazon’s Sponsored Products or Sponsored Brands: to schedule flash sales, request reviews, optimise product data sheets.
Keepa helps with pricing and stockouts.
Helium 10 helps with analysing the quality of listings, buybox, keywords…but what gives the best positioning is generating sales.

How can I get the most out of Amazon Prime Days?

Choosing your bestsellers and seasonal products.
Being able to offer more than 20% discount.
Optimising the products that have been added to the campaign.
Sharing adverts on social networks about the offers on the sales channel.
Warming up products added to the promotion: this consists of positioning the product before the promotion, carrying out other actions that capture the customer’s attention.

What marketing actions can I carry out to strengthen my brand on Amazon?

Some recommendations include:

Registering the brand in Amazon’s brand registry.
Creating a product catalogue which is as comprehensive as possible, with six photos, main photo with white background, keywords, descriptions and detailed bullet points.
Creating an Official Store for the brand.

How can I convert my Amazon seller account to a Prime account?

What can I do to prevent receiving restrictions and/or blocks on my Amazon seller account?

Some tips to prevent restrictions and blocks on your seller account are:

Publishing a maximum of 500 products.
Taking part in Flash / Prime Day campaigns
Checking the inbox of the email linked to the account every day and the notifications received. There is a long reaction period and accounts are often deactivated because they aren’t checked.
Having a stock and price synchronisation tool to prevent cancellation of orders.

What do I do if they deactivate my Amazon seller account?

You will need to contact the Amazon service to send a full report with the measures that have been taken to remedy the infringements.

At BigBuy, we provide our customers with a template, but it is best if the seller creates an original and personalised template of their own (if lots of users present the same document, it will be harder for Amazon to take it into account).

What do I do if Amazon asks for a product invoice?

Invoices are a delicate issue. With this invoice, Amazon can contact your distributor or the customer. If the marketplace requests an invoice in order to fight for the reactivation of a product, it is best to stop selling this product or to sell it on another marketplace or market.

Can I find out the reason why a product cannot be sold?

Yes. Amazon clearly states the reason the product or brand cannot be sold. It is specified in the email and when accessing the product from the inventory. In some cases, you just need to publish the product again for it to be back on sale.

What do I do if Amazon alerts me to a patent infringement | potential misuse of the commercial brand logo?

This listing may be using unauthorised intellectual property, such as commercial brands, patents or logos on the product detail pages. All listings, regardless of their status, are checked to ensure they don’t misuse intellectual property.

If your listing shows “Modify” as the next step, modify it to make sure there is no misuse of any registered brand. Once the listing has been corrected, it will reset automatically. Bear in mind that it can take up to 24 hours to reset.
Contact us if you think the publication has been removed in error.
If a logo belonging to a registered brand is misused in the publication, edit the product details page to make sure it doesn’t misuse any logo and that you use the correct brand name in the publications. Once the product details page has been updated, contact us to reset the publication.

What can I do if I have synchronisation problems with international listing?

If you have Amazon configured with international listing and connected to the Multi-channel Integration Platform and you are having problems synchronising stock and prices, it is always a good idea to disable the synchronisation between countries on the platform and then re-connect them again. Then, publish again on the MIP.

What pricing strategy should I follow for shipping?

We recommend including shipping in the price and offering it for free to the end customer. Take the commission into account and tick the commission box.

La entrada Selling on Amazon: Frequently Asked Questions (FAQs) se publicó primero en BigBuy Academy | Documentación y ayuda técnica gratuita para clientes de BigBuy.

Shopify Dropshipping Shop 360º: Complete guide

Tommaso Spagnoli — Sat, 22 Jun 2019 11:00:06 +0000

If you have recently purchased a Dropshipping Shop 360º, it is necessary that you first read the following Academy:

What to do After Buying a Dropshipping Shop 360

After taking ownership of your new 360 store, you will be able to access it in order to customise it and start selling the products in the BigBuy catalogue.

This guide compiles all the articles and information useful for the configuration and customisation of your store.

1. Policies and other legal information

In this section, you can find all the information you need to: customise the legal texts, change the settings of the cookies in your store and add a pop-up warning for over 18 years (recommended if you sell products with age restrictions).

2. Products and collections

In the following articles, you can find all the information you need to select the products you want to publish and organise them within your store.

3. Prices and currencies

In the Academies available in this section, you will find all the information you need to change the prices of your products, configure new currencies in your store and configure payment methods.

4. Languages

In the following articles, you can learn how to modify translations within the theme and see how to set up a new language in your store.

How to set up a new language in your store

5. Shipping

In the following Academy, you can find all the necessary information to establish shipping prices in your store and choose the carriers you want to work with. You’ll also see the requirements for automatically synchronizing shipping prices in your store.

6. Manage orders

In the articles that follow, you can find information on how to manage your store orders and how to move them to the Multi-channel, if they do not transfer automatically. In addition, you will learn how to refund an order received in your store.

7. Shop layout

In this section, you can learn how to modify the texts in your store, along with the structure and design of the store. Also, you will find information on where to get and how to associate a domain to your store.

Texts

Structure

Domain

La entrada Shopify Dropshipping Shop 360º: Complete guide se publicó primero en BigBuy Academy | Documentación y ayuda técnica gratuita para clientes de BigBuy.

How do I confirm the price of products on each sales channel

Tommaso Spagnoli — Mon, 17 Dec 2018 17:02:09 +0000

In this article, we explain how to view the final prices of your products on your sales channel, as well as understand how these are calculated according to the pricing rules applied and taxes, among other factors.

Note: The taxes applied to the product are calculated according to the seller’s tax information and the country.

Where I can see the final sale price of my products:

– In the Products section:

Navigate to the Products section in the Multichannel dashboard (located in the left menu).
Locate the product either by its SKU or EAN and click on the view icon on the right to access the product page.
Scroll down to the Product Publication Status section.
Click on the calculator icon corresponding to the sales channel where the product is published.
Review the final price of the product and examine how it is calculated, including factors such as taxes, margin percentage, rounding, conversion factor, and more.

– In the Orders section:

Go to the Orders section in the MIP (located in the left menu).
Click on MIP Order ID to see the details of the order.

Click on the eye icon next to the product in question.

You will be redirected to the Products section.
From there you can see the final selling price by clicking on the calculator icon, as explained above.

– In the Pricing Strategy section:

Access the tab Strategy implemented.
Enter the reference (SKU or EAN) of the product to check its price.
Click on the arrow to open the strategy details.
In the Wholesale price Simulation column, click on See more to check the price details.

– In the Publish section:

Publish your sales channel.
Once published, you can view the list of products.
Filter by SKU or EAN to see the price of a particular product.
Click on the arrow to open the product details.
In the Wholesale price Simulation column, click on See more to check the price details.

Now you know how to check your final sale prices. If you have established pricing rules, published them and after 24/72 hours you find price discrepancies, please contact us from your contact area with specific examples (SKU references) so we can investigate further. If prices match in your sales channel and in the MIP, please review your pricing rules and adjust them if necessary.

Additionally, you can find more information on pricing rules in our Help Centre:

How do pricing rules work?

La entrada How do I confirm the price of products on each sales channel se publicó primero en BigBuy Academy | Documentación y ayuda técnica gratuita para clientes de BigBuy.

Minimum server requirements to sync PrestaShop with Multi-channel Integration Platform

Tommaso Spagnoli — Thu, 16 Nov 2017 09:42:08 +0000

Servers that are verified and recommended by BigBuy

Here at BigBuy, we have carried out a testing process on these servers to ensure they work correctly with BigBuy. Because of this, we have verified them as being suitable for working with our solutions for the PrestaShop and Woocommerce stores.

IMPORTANT: if you are not using the recommended server, please ensure that you meet the requirements detailed below.

When purchasing the BigBuy Ecommerce or a higher pack, you need a server that meets the minimum requirements to support the online shop and the synchronizations being run through via our Multi-Channel Integration Platform.

BigBuy recommends using the servers that we have previously tested and with a performance that guarantees smooth working of your e-commerce with MIP. They are listed in this article, along with a detailed explanation of how to purchase each one.

Minimum requirements for your server

If you decide to use one of our VPS servers recommended by Nomalia, you do not need to comply with these requirements. Otherwise, you will need to look for a dedicated server that complies with the following characteristics:

Dedicated server
Server with SSD hard disk
Server in which CRON tasks can be installed.
Server with configuration and technical support in English or Spanish.
Use version PHP 7.4 or higher.
PHP configuration: post_max_size 8M
The owner of the folders and files should be the same as the webserver user (e.g. www-data, etc.) so the store can function correctly and the module can be updated.
Apache configuration: Activate and configure the mod_rewrite module
Able to extend the maximum memory limit to 1024 M (memory_limit = 1024 M).
Able to increase script run time (max_execution_time = 3600).
Able to increase the maximum allowed file size (upload_max_filesize = 64M).
Do not sign up for a web hosting server or a VPS server.
Hosting should have no limitations or restrictions on receiving files.
Minimum 8 gb ram.
The minimum space recommended for a store is 500 GB (expandable).

PrestaShop installation requirements

When installing the Prestashop shop directly via the server settings, you must ensure that you install the correct version. Our module is compatible with versions from 1.7.5.x to 8.2.x.

Advanced settings for an unmanaged server

If you are using or running an unmanaged server, we make things easier for you. The necessary configuration is listed below.

Apache configuration file

In the Apache configuration file, you need to check it meets at least the following configuration on the server’s root directory

DirectoryIndex index.php

Options FollowSymLinks
AllowOverride All

If the PHP is executed on your server with Apache + PHP-FastCGI / PHP-FPM processes, you need to check they comply with the following configuration (if dealing with a managed server, we recommend notifying your hosting provider to check said information):

File fgcid.conf
FcgidBusyTimeout 15000
FcgidIdleScanInterval 120FcgidIdleTimeout 3600
FcgidConnectTimeout 60
FcgidIOTimeout 300
* FcgidProcessLifeTime 0
* FcgidMaxProcesses 20
* FcgidMaxProcessesPerClass 8
* FcgidMinProcessesPerClass 0
* FcgidInitialEnv RAILS_ENV production
* FcgidZombieScanInterval 12
* FcgidErrorScanInterval 12

(*) optional

The recommended PHP configuration is detailed below. Keep in mind that if the necessary information is not available, you should contact your administrator or hosting provider so the current configuration of your server can be checked.

File php.ini:
memory_limit = 512M
max_execution_time = 15000
error_reporting = E_ALL & ~E_NOTICE & ~E_WARNING & ~E_DEPRECATED & ~E_STRICT
short_open_tag = On
upload_max_filesize = 64M
* serialize_precision = 100
* max_input_vars = 10000
* html_errors = Off
* register_globals = Off
* register_long_arrays = Off
* default_charset = “UTF-8”

(*) optional

Note

Use of friendly URLs:

Before you can use friendly URLs you will need to have the .htaccess configuration file and check its permissions.

Note

Check the reading and writing permissions in the module folder/sub-folder and files (chmod 755 for Unix systems) for the following folders:

ps_mmoconnector/tmp
ps_mmoconnector/files
ps_mmoconnector/logs

Plesk configuration

Carry out the following modification in the Plesk panel>Websites and domains>PHP configuration

open_basedir: none

If you want to know the requirements to connect your PrestaShop to Multi-channel Integration Platform, you can find them in this article.

La entrada Minimum server requirements to sync PrestaShop with Multi-channel Integration Platform se publicó primero en BigBuy Academy | Documentación y ayuda técnica gratuita para clientes de BigBuy.

How do price rules work?

Tommaso Spagnoli — Tue, 07 Nov 2017 08:42:39 +0000

In this article we explain to you how to set your prices to start selling and even some additional functionalities that will help you choose and set your price strategy.

1. MARGIN SETTINGS

Set the profit margin to be added to the wholesale price (HP) of the product by price range or by category.

1.1. By price range

You can set the profit percentage for products within a certain range.

There are default rules that you can edit. We recommend that you add new price ranges by setting a maximum DP by clicking on the +, as we have a very extensive catalogue, and each range can include many references.

Ideally, you should have ranges every €25 up to €100 DP at least, which is where you will find the largest number of references in our catalogue.

Please note that if you do not activate the option Activate price range, the BigBuy Recommended Retail Price (RRP) will be applied, as it will be applied from the last price range set.

IMPORTANT:

Don’t forget to click the SAVE MARGINS button to keep the changes made to the range pricing rule. If you do not save, the profit percentages will not be reflected in the pricing strategy.

1.2. By category (recommended for marketing campaign):

You will be able to select to which last level category to apply a different profit percentage than the range pricing rule.

IMPORTANT:

The category pricing rule prevails over the range pricing rule

Example:

Products in the price range 10€-50€ will have a percentage of 30%.
Of these, those that fall into the Solar Line-Aftersun category will increase this percentage you set.

2. ADDITIONAL CONFIGURATION

2.1.Minimun profit:

You will be able to set a minimum-security profit for all the sales you make. If you enter, for example, “2”, the system will add €2 to the sale price for products where, with the price rule set, the minimum profit is less than €2.

2.2. Commissions:

Commissions Ecommerce

With this option you can add a general commission to all products. This can be useful, for example, to add the commission charged for the chosen payment method or for a marketing campaign.

Commissions Marketplace

As you know, marketplaces charge a commission per product.

If you activate the recommended option, the technology developed by BigBuy previously sends us the commission charged by the marketplace, so we can publish the sale price with the corresponding commission included.

If you choose to edit the commission percentage, you must consider what commission the marketplace charges for your published products and then take an average. Otherwise, you can make a loss by not taking into account this expense that the marketplace always charges you.

2.3. Sales price rounding:

Rounding is an automatic option that rounds prices to make them more visually appealing.

If you drop down this option, you can select one of four rounding options: 00,00€ 00,00€, 00,09€ or 00,99€.

2.4. Price updates:

You can use this option to prevent the prices of certain products from being synchronised in your sales channel. You will prevent Bigbuy from updating the prices of these products and overwriting the prices you have configured in your sales channel.

Add the SKUs of the products you want, either individually or through a CSV file, to later, adjust the desired price in your sales channel.

If you are going to use the Add by CSV option, you will need to download the template to follow the appropriate format. Once you have the CSV ready, you must add it.

IMPORTANT:

Control the offer well and use it only for a small number of products (not for the entire catalogue), as the price on BigBuy may vary, affecting your margin and will not be updated in your shop.

2.5. Conversion rate (currency):

You will be able to enter the value you want to convert the amount. This is essential to be able to work with a currency other than the euro in your ecommerce software.

We recommend that you keep an eye on currency conversion changes to avoid currency value differences.

3. STRATEGY IMPLEMENTED

By downloading the CSV file, you will be able to consult the sales price calculated according to the established strategy.

However, if you want to define a profit percentage for specific references, you can adjust the desired margin by downloading the CSV file and editing the column “New margin to apply” and uploading the edited file again.

Example:

You have already set your price rules by range or category and now you want to sell 5 “hook” products with customized mark-up to generate more traffic to your sales channel, you will need to change the margin of these 5 references in the “New margin to apply” column for this strategy and re-upload the CSV.

In case you want to start configuring your pricing strategy from 0, you can restore and delete the price margins applied in additional configuration and for the products whose profit margin you have customized in this Strategy Implemented section by clicking on Restore margins.

From this section you will also be able to check at what selling price and with what profit margin you are going to publish the products, depending on the type of price rule applied.

To check this, simply open the product in question to see the details, and even from the “see more” view you can see the price formula that will be applied.

La entrada How do price rules work? se publicó primero en BigBuy Academy | Documentación y ayuda técnica gratuita para clientes de BigBuy.